MY REVIEW
I read this book as part of a campaign for bzzagent.com, a word of mouth marketing company. I am a volunteer bzzagent. This book not only really explains word of mouth marketing, but also clarifies the difference between word of mouth and viral marketing. Dave Balter is also rather funny and kept me chuckling throughout the entire book. A quick read, but lots of good information. Did I mention it is kind of funny? You can buy this book or download it as a PDF. Check out bzzagent.com Bzzagents are not paid, but are offered the opportunity to try new products and spread honest word of mouth about them.
The Word of Mouth Manual: Volume II
By: Dave Balter
The Word of Mouth Manual: Volume II
Amazon Price: (as of 07/14/2009)
Why buy this book? There are only a limited number in print, and each copy comes with an original piece of artwork from BzzAgent Artist-in-Residence, Seth B. Minkin.
YOUR TURN
Write a review, add a comment, or debate someone who disagrees with you.
What did you think?
Fetching blurbs now... please stand byLove it! Great read.
darkhairedgirl says:
I loved it. . .I think everyone who has a product or service to sell or get the word out about could benefit from this book.
Posted June 24, 2008
Sorry, not my cup of tea.
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Download this book for for free at these sites
If you decide that you just can't afford this book at this time. . .or that you don't mind if your copy does not have any original artwork and is not waterproof, then these sites are for you
- The Word of Mouth Manual, Volume II - (37signals)
- This is Signal vs. Noise, a weblog by 37signals about design, business, experience, simplicity, the web, culture, and more. Established 1999 in Chicago. Visit the Product Blog for more information on our products.
- Whats Your Take on Word of Mouth | chrisbrogan.com
- The folks at BzzAgent sent me a nifty book, The Word of Mouth Manual: Volume II. Dave Balter writes and Seth Minkin illustrates (some fun stuff, by the way).
- Brand Autopsy: Dave Balter on Word-of-Mouth
- thought-provoking discussion on all things marketing-related
- How the book publishing industry should reinvent itself: Church of the Customer Blog
- Ben McConnell & Jackie Huba Blog
- Download or win the latest book by Bzzagent's CEO for free /// Buzz & Viral Marketing Agency ???Vanksen|Culture-buzz
- Dave Balter, a friend of mine and the CEO of BzzAgent, one of the leading word of mouth marketing platforms in the USA, is about to publish his new book ""The Word of Mouth Manual". Instead of publishing his book in a traditional way, Dave decided to launch an interesting WOM marketin
- Seth's Blog: What Dave just did
- Seth Godin's riffs on marketing, respect, and the ways ideas spread.
Dave Balter
- Bzzagent
- Dave Balter is the founder and CEO of Bzzagent.com. Check it out!
- Leadership « Our Company « BzzAgent
- About Dave Balter
- David Balter - Boston Business Journal:
- David Balter
- tompeters! management consulting leadership training development project management
- What Tom Peters says about Dave Balter
Another book by Dave Balter
Grapevine: Why Buzz Was a Fad but Word of Mouth Is Forever
Amazon Price: $11.70 (as of 07/14/2009)
WHAT'S THE BUZZ ABOUT THE WORD OF MOUTH MANUAL: VOLUME II?
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