Pay Per Click Management

Chris Work has over eight years of experience in the fields of web site promotion and marketing. He began his online marketing career in 1999 while working for a futures brokerage firm in Memphis, Tennessee, where he was hired to optimize the firm's website for favorable search engine rankings. During this time Chris soon realized that by altering page titles, keyword placement and page content, search engine rankings could be manipulated.

An attempt at launching a dedicated search engine optimization firm (ICanBeFound.com) followed soon thereafter. The SEO industry was in its infancy and it was a difficult sell so the firm eventually folded, but Chris learned much from the experience and used it as a vehicle to experiment with different Internet marketing techniques.

This kick started a career that has spanned dozens of clients and websites. In 2000, Chris went to work for the American College of Neuropsychopharmacology (ACNP) at Vanderbilt University in Nashville, Tennessee. At the ACNP, Chris published and promoted the college's online scientific journal. While this was a great opportunity, Chris yearned for a larger challenge.

In 2004, he joined CJ Advertising, a well known Nashville agency specializing in advertising campaigns for law firms, as Director of Internet Marketing. At CJ, he successfully produced and managed online marketing campaigns for law firms across the United States. The campaigns often involved purchasing search engine clicks that cost more than $10 each, so Chris had to be very efficient at spending his client's budgets to maximize their return on investment.

In early 2007, Chris left CJ to join his brother, Jerry Work (also an experienced Internet marketer), in forming Work Media, one of Nashville's very first full-service Internet marketing firms. Work Media soon took on partners in Frank/Best International, a successful Nashville advertising agency with several very large clients that include Honda Power Equipment and AKG Microphones. The combined company can provide a full spectrum of marketing/advertising services, from television campaigns to search engine marketing.

Pay Per Click Management

WorkMedia's Pages

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• Tennessee Vols Football
• What to Look for in an Internet Advertising Agency
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• Language Translation Firms
• Free Online Auction Sites - the eCommerce Revolution
• Law Firm Internet Marketing
• Website Submission - to Submit or Not to Submit?

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