World of Blog, and how to join in

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How to get started in your blog

There's something about blogs. When the history books are written, these last few years will be known as the Blog Revolution.

Since 1999, the number of blogs on the Internet has exploded from a few thousand to over 120 million. Anyone, literally anyone, can have a blog, and they're out there in their millions. Old blogs, new blogs, red blogs, blue blogs. Any sort of blog you want to imagine.

Blogs can fall into two general categories.

Personal Blogs: a mixture of a personal diary, opinion posts and research links.

Business Blogs: a corporate tool for communicating with customers or employees to share knowledge and expertise.

My favourite platform is WordPress , self-hosted, and I include my sources for the best themes that I've found and also my favourite plugins.

Personal Blogs

How to Decide What Kind of Blog to Write

The best blogs have a specific topic.

Think of your blog as a magazine, a lot of articles about a lot of things, but one theme throughout. Your blog should have some kind of theme, even if that theme is that you are writing about your everyday life. What aspect(s) of your everyday life do you particularly want to write about: work, family, relationships, shopping, food? It helps to have a focus.

The best way to decide what kind of blog suits your style is to read other blogs.

I've chosen my subject, what will I post?

Get Ideas for Posting

Once you decide what subject you're going to blog about, get together a list of possible topics that you can use as the basis for a post on that subject.

Writing down a list will help you make up your mind what topic or niche you will take on and help you find out if you can sustain writing on that topic. (If you can't think of 20-30 post titles/topics pretty easily before starting a blog it could be a signal that you've chosen the wrong subject).

Business Blogs

A low-cost alternative

Business blogs are sweeping the business community. Blogs are an excellent method to share a company's expertise, build additional web traffic, and connect with potential customers.

Blogging is a low-cost alternative to having a web presence. For small business owners without the time to learn web html or the money to hire a designer/developer, blogging offers an inexpensive method to get your company's name out on the Internet.

Updating the blog is a much quicker process than contacting a web designer with changes, or doing the coding and uploading yourself.

Business Blogs - Duct Tape Marketing

For small businesses on the cheap

Duct Tape Marketing highlights marketing methods for small businesses operating on the cheap--everything from public radio programme sponsorship to helping your direct mail piece stand out from the usual junk mail by making it lumpy or unusually shaped.

While it comes on strongly with a sales pitch about its own marketing "system," this blog offers helpful commentary by nine pros in the field.
Duct Tape Marketing
Simple, effective and affordable small business marketing

What blog platform is best?

The question really should ask : "What platform is good for you?

The blogosphere is run by many blogging platforms, some ordinary and some awful. Some good and some absolutely excellent. It seems as though the average new about- to- be blogger can get confused with too many options.

It comes down to money versus control

Blogger is free. You can't beat that price. You can start as many Blogger blogs as you want. Some people have hundreds of them and it doesn't cost them a cent in hosting costs.

However, because of the free hosting, Blogger seems to be the blog of choice for spammer and spam blogs. Another problem is that with a free service there are no guarantees and no support.

Wordpress.com is also free and has a large support community.

Comparison of the Two Giants

Have a look at this comparison chart between the two most popular free blogging platforms.

Features which are clearly better at either BlogSpot or Wordpress have been highlighted. Widgets are listed in another summary table after the features list
Comparison between Wordpress and Blogger
These are the two main contenders for free blog hosting. A comparison chart..

Fantastico

Fantastico is for use with cPanel only.

It's simple to use, just a few clicks to install a blog platform. So no work, no knowledge on your part, and no ftp programme is needed. However don't suddenly rush out and get yourself a host who offers fantastico with a hosting plan. Investigate the host first.

Warning
The installation scripts, although easy to use, are frequently not maintained by the ISP or webhost, and older releases of products with known security problems are in current use.

The default configuration for many applications may not be secure

Although Fantastico includes its own installers, since open source projects do not all have the financial and legal resources to prevent third parties from creating alternate installers, there may be many versions of fantastico in circulation.

If you wish to use fantastico, please check a host to see if the fantastico version is up to date and if the installation scripts are up to date.

Self Hosted Blogs

Self hosting software has the huge benefit of allowing you to change the look and feel of your blog very easily.

Plus you have the possibility to earn some money with either text ads or banners. You can only do this in a limited way on the developer hosting blogs.

Have a look at the information at Wikipedia, on Blogging Software

Typepad and Wordpress.org

Typepad is $14.95/month or $149.50/year and you provide your own domain, about $20 a year.

Wordpress.org For a self-hosted wordpress blog you'll need to buy a domain. About $20 a year. Then you'll need to buy a hosting package with a MySql database at a cost of between $8 and $20 a month.

Self Hosted Wordpress


If you host your own blog there are several advantages especially if you plan on blogging for your business. On a self hosted blog you're in complete control. Hosting your own means you will be responsible for installing the software, installing a database of some sort keeping everything up to date and patched with current versions. If that sounds like hard work - it's work, but not too much, not too often and not hard at all. It's a remarkably self-satisfying feeling when you are in control of your own blog.

I went from understanding absolutely nothing about the web to tinkering with code, tweaking templates and adding plugins in my sleep in 4 weeks.

If you're using your blog as your business or part of your business, it's not a great idea to be promoting someone else's domain like yourname.blogspot.com - which is essentially what you're doing if you are using a hosted version from blogger, or some other provider.

If you self host you will have your own domain name. Which means that you are developing your own brand. A huge plus in terms of SEO and marketing.

if you want to use your blog for professional blogging, I recommend self hosted wordpress.

Wordpress Themes

Theme Lab
An excellent source of quality free and original WordPress themes. Theme Lab collaborates with free CSS template designers, and ports their templates into WordPress. Currently over 60 themes available, attracting over 80,000 downloads in total.
Theme Spot
Includes 'ad-ready' themes and themes with aggregators for digg etc.
Wordpress Themes Base
Some lovely little themes in here. Get a cup of coffee and look through at your leisure, the themes here are presented beautifully. I've used a number of them and each one was just gorgeous.

Clues, Choices and Helpful Hints for wordpress

Video Tutes for Wordpress (from six revisions)
"You can use these video tutorials a couple of ways: to learn about WordPress yourself or to send to your not-so-technology-inclined clients as a reference to help them get started. You'll find the tutorials organized into several topics that include theme development and customization, site administration, beginner's tutorials, and using some WordPress tools."
Customise your Widgets using CSS
A tutorial which explains how you can spice up the widgets in your sidebar, by adding icons and some other customizations, just by adding a few lines to your theme's CSS. This tutorial is intended for people with basic XHTML / CSS skills.

Upgrading to 2.7

Directions at Problogger
Upgrading a major release is better done through a step-by-step process.
From the Codex
The WordPress Codex
How to upgrade using CPanel
Video tutorial

How I upgraded to 2.7

I've seen a number of places which explain how to upgrade your existing version to 2.7. The advice I've seen differs depending on who is giving it and to tell you the truth, I just do it my own way. I'm certainly no rocket scientist my knowledge is purely basic, but this one works for me.

What I do is..

1. Download a copy of my database... just in case
2. Download my index php .. also just in case
3. Deactivate my plugins .. again just in case

4. Upload the 2.7 wp-admin to write over the existing wp-admin
5. Upload the 2.7 wp-includes to write over the existing wp-includes
6. Upload the singles files (some will write over and some are new)

When I log back in to my blog I'm asked to upgrade my database with a click, I do so and then activate my plugins. You may find you're in the default theme, just click back to your usual theme.

Upgrading from an ancient version

If you're upgrading from an older version of WordPress, I recommend a step-by-step process. Last week I upgraded a 2.3 to 2.7 like this.

I went through each of the transitions from 2.3 to 2.5, 2.5 to 2.6, and 2.6 to 2.7 to be sure that I had made all the changes necessary. Yes, I may be crazy but I put aside a couple of hours to do it. It wasn't my site and I was wary of leaving out some vital cog from the gears or whatever the terminology is.

Wordpress Plugins

Plugins (also called Add-ons, Components or Modules) are files you usually download separately from the WordPress basic installation. They provide additional functionality to your script that is not included in the standard installation.

To install a plugin you generally just need to put the plugin file into your 'wp-content/plugins' directory. Once a plugin is installed, you may activate it or deactivate it from the Plugins menu in your WP administration.

The removal is also straight forward in most cases. Simply remove the directory for the plugin you would like to uninstall and it will be automatically deactivated.

Still always bear in mind that not all Plugins are easy to install so always refer to their documentation and installation instructions first.

My Favourite Site Map Generator

Dragon Design Site Map

What a joy this little site map generator is to be sure! It's small, and so quick to download, uploads in less than a minute, and activates with a click. You can customise it to suit yourself.

(Here's one in action at Cafe Porridge)

Plugins from Lester Chan

Programmer Lester Chan provides a whole heap of plugins.

I use his WP Polls which is extremely customisable and supports a multiple selection of answers. Easy to install, customise and use. (People like polls).

I also use his post ratings plugin, his stats plugin and his 'sticky post' plugin.

There are more plugins on Lester's site but I haven't used all of them.

More Plugins

Mobile Press
MobilePress also features Mobile SEO which detects Google and Yahoo mobile search bots. These mobile search bots see the mobile version of your blog so it's optimised and indexed on Google and Yahoo mobile search.
Related Posts
This one creates related posts by using your tags.
Share This
Button that lets readers email, SMS, or bookmark your posts using all the popular web services.
Flick'r
With this one you pull in your Flickr photosets and display them as albums.

Advice from the Top Professional Blogger

Darren Rouse

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