29,780 new products in 2006
With 29,780 new products released in the first 11 months of this year, a 14% increase over the same period in 2005, per Mintel, Chicago, there is bound to be a few good ones in the batch, but this lens focuses on The Worst Marketing Ideas of 2006. Please view the The Best Marketing Ideas of 2006, my other lens.
- Link to lens
- Best Marketing Ideas 2006
Worst Sellout
Sure lots of celebs sellout, and seem to deal with the fame pretty well. Ozzy for example just makes me bark! But, The Rolling Stones splitting sponsorship between Ameriquest and RadioShack%u2026??? I think I have said enough. Worst Word-of-Mouth Campaign
Coca-Cola Blak did the taste-test thing in Dallas, Texas. They shipped lots of free product to the deejays at radio stations. Apparently they never considerd that the deejays would hate the product. The deejays sent the message out to their audiences, and like good word-of-mouth should work everyone was talking about how horrible the stuff was. Worst Car Strategy
I not sure if DaimlerChrysler bothered to ask New Yorkers, but we know one Dr. Z that is definitely NOT know for his attractive models. Unlike the Dr. Z of New York, Dr. Z of Daimler is just a mystery. Was there a point other then making fun of German accents. 
Worst proof that advertising works
The more alcohol ads minors see, the more likely they are to drink. Reported by Georgetown U's Center on Alcohol Marketing's 2006 Fact Sheet. The worst response to a Viral Phenom
By the time that Coca-Cola embraced what they distanced themselves from in May, it was too late. The October "Coca-Cola Challenge" could only catch the tail end of a fizzled out hype. 
by jefkalil
Jef Kalil is co-founder and ecd of Atelier Design Group a brand creation and marketing design firm in New York City.
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