How to Write a Headline that Grabs Attention (Featuring Manny Pacquaio)

You have to quickly explain why anyone should listen to you. By clearly stating the benefit of reading your information from the start the reader can then decide whether they want to know more. This means you're also going to have to write about something interesting to your target market.

A good headline should leave the reader wanting to know more. A curiosity headline should put a question in the reader's mind that they just have to know the answer to. However be sure to close the loop in the rest of your writing or your reader will walk away unsatisfied.

We're trained from a young age to enjoy and respond to stories. If you create your headline based on this principle you can grab a reader's attention with a strong opening and then guide them through the rest of the story. Just remember to ensure your message is clear when using this approach.

As we are all emotional beings that tend to be guided by our emotions you can capitalize on this in order to get someone's attention. A great writer can grab the reader by the heart and lead them through an emotional journey. By stimulating a person's emotions we can make our message a lot more powerful.

Great copywriters all have swipe files they collect over their life. When they see something they like the make note of it so that they can then use it in their own writing. You can do this yourself and a great place to start is by searching out the most successful headlines and reading through them before you begin to write.

Even the copywriting legends can't always pick what the winning headline will be. That's why it's so important to test different variations of your headlines to determine which is the most effective. A simple split test of one headline against another can often deliver amazing results.

Writing great headlines is a mixture of art and science. There are many formulas for creating headlines and if you do some searches for copywriting you'll come out with many useful resources. The important thing is that you must put what you learn into practice.

Perhaps the most crucial lesson is to test your headlines to find a winner. We never know what will be effective until we put it in front of real live people. By using this process you'll learn how to write a headline that grabs attention and gets your message read.

Want to learn more about how to write a headline plus other ways to make more sales from your website? Then check out the Web Marketing Outlaw blog for his latest discoveries all wrapped up in a weird and - sometimes - wonderful sense of humor.

You can also watch the free video Why Your Website Sales Suck... And What To Do About It on the Web Marketing Outlaw homepage.