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Commenting on this service, James Beech, CEO of Direct Mortgage, stated, "Loan Choices has the ability to heal and repair many mortgage industry ills by creating a best of class loan product offering for a prospective borrower -- then validating their entire application data with its integrated vendor solution -- a condition gathering and back office solution, which virtually removes any possibility of fraud."

Upon uploading a complete application, the loan is automatically run through DU and Direct Mortgage's own automated underwriting system (AUS), so the officer never has to manually input DU information again. LP is also integrated within Loan Choices. If for any reason the loan application is incomplete, a loan application wizard prompts for any needed items. Simple sets of qualified loan choices are presented with the best loans sorted to the top. These choices are based on two categories: user-submitted criteria and predictive analytics -- which amazingly presents loan programs and loan combinations which the loan officer might not have thought about.