Your company's brand is not only the image that your marketing communications portray. Especially in the Internet age, your brand is defined by all that your audience perceives and believes about you. They decide whether to buy from you (or from your competitor) based on these perceptions and beliefs. As such, your brand can be your company's most valuable asset--or its biggest weakness. http://www.squidoo.com/brandingyourgrowingcompany Wed, 20 Aug 2008 21:18:34 -0600 FeedCreator 1.7.2 Fri, 28 Mar 2008 22:07:38 -0600 http://www.squidoo.com/brandingyourgrowingcompany Your company's brand is not only the image that your marketing communications portray. Especially in the Internet age, your brand is defined by all that your audience perceives and believes about you. They decide whether to buy from you (or from your competitor) based on these perceptions and beliefs. As such, your brand can be your company's most valuable asset--or its biggest weakness. Fri, 28 Mar 2008 22:07:38 -0600