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        <description>The opening session at the June 9 Corante Innovative Marketing Conference was led by Deepak Advani, SVP and CMO for Lenovo, which bought IBM's PC division. He discussed how the company is building its brand -- which is little known outside of China.</description>
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            <title>A New Marketing Foundation updated Tue Aug 1 2006 2:41 pm CDT</title>
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            <description>The opening session at the June 9 Corante Innovative Marketing Conference was led by Deepak Advani, SVP and CMO for Lenovo, which bought IBM's PC division. He discussed how the company is building its brand -- which is little known outside of China.</description>
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