OUT OF WHACK? THE 14 TRENDS YOU CAN'T IGNORE "Gotta get me some of that New Marketing. Bring me blogs, e-mail, YouTube videos, MySpace pages, Google AdWords...I don't care, as long as it's shiny and new." WAIT. According to bestselling author Seth Godin, all these tactics are like the toppings at an ice cream parlor. If you start with ice cream, adding cherries and hot fudge and whipped cream will make it taste great. But if you start with a bowl of meatballs... ... http://www.squidoo.com/meatballsundaeawards Wed, 20 Aug 2008 21:51:36 -0600 FeedCreator 1.7.2 Fri, 18 Jan 2008 10:26:55 -0600 http://www.squidoo.com/meatballsundaeawards OUT OF WHACK? THE 14 TRENDS YOU CAN'T IGNORE "Gotta get me some of that New Marketing. Bring me blogs, e-mail, YouTube videos, MySpace pages, Google AdWords...I don't care, as long as it's shiny and new." WAIT. According to bestselling author Seth Godin, all these tactics are like the toppings at an ice cream parlor. If you start with ice cream, adding cherries and hot fudge and whipped cream will make it taste great. But if you start with a bowl of meatballs...yuck! As traditional marketing fades away, the new tools seem irresistible. But they don't work as well for boring brands ("meatballs") that might still be profitable but don't attract word of mouth, such as Cheerios, Ford trucks, Barbie dolls, or Budweiser. When Anheuser-Busch spends $40 million on an online network called BudTV, that's a meatball sundae. It leads to no new Bud drinkers, just a bad case of indigestion. MEATBALL SUNDAE is the definitive guide to the fourteen trends no marketer can afford to ignore. It explains what to do about the increasing power of stories, not facts; about shorter and shorter attention spans; and about the new math that says five thousand people who want to hear your message are more valuable than five million who don't. Godin doesn't pretend that it's easy to get your products, marketing messages, and internal systems in synce. But he'll convince you that it's worth the effort. Fri, 18 Jan 2008 10:26:55 -0600