This is a lens for the small but happy band of Account Planners out there. Or people who want to be Account Planners, Communications Strategists, Brand Thinky People or some such. Think of it as a cheat-sheet for junior planners. Account Planning was invented in UK advertising agencies around 35 years ago. It's an esoteric little endeavour and is still largely misunderstood, even by people who work with planners every day. ... http://www.squidoo.com/planningschool Sat, 26 Jul 2008 02:02:00 -0600 FeedCreator 1.7.2 Mon, 07 Aug 2006 15:52:54 -0600 http://www.squidoo.com/planningschool This is a lens for the small but happy band of Account Planners out there. Or people who want to be Account Planners, Communications Strategists, Brand Thinky People or some such. Think of it as a cheat-sheet for junior planners. Account Planning was invented in UK advertising agencies around 35 years ago. It's an esoteric little endeavour and is still largely misunderstood, even by people who work with planners every day. As the relative importance of pure 'advertising' diminishes in business, marketing and culture planners are increasingly applying their skills beyond advertising and are thinking about all aspects of brands, life and stuff. This is to be applauded and encouraged. But lots of planning thought evolved around the study of advertising so there's quite a lot of that in here too. Mon, 07 Aug 2006 15:52:54 -0600