Social marketing works to help people change their behaviors to become healthier or to improve society or the world in some way. On the continuum of methods to bring about health and social change are the two used most often: education, which uses rational facts to persuade people to change their behaviors, and coercion, which forces people to adopt a behavior under threat of penalty for not doing so. ... http://www.squidoo.com/socialmarketing Sat, 26 Jul 2008 02:18:31 -0600 FeedCreator 1.7.2 Mon, 28 Apr 2008 16:27:46 -0600 http://www.squidoo.com/socialmarketing Social marketing works to help people change their behaviors to become healthier or to improve society or the world in some way. On the continuum of methods to bring about health and social change are the two used most often: education, which uses rational facts to persuade people to change their behaviors, and coercion, which forces people to adopt a behavior under threat of penalty for not doing so. Somewhere in between those two points lies social marketing -- the use of commercial marketing methods to persuade people to change their behaviors for reasons that go beyond the rational facts to appeal to their core values. So often, people know exactly what they should be doing and why, and they still disregard what their head tells them. Social marketing adds heart back into the mix and utilizes emotional appeals to resonate with the part of the brain that determines what people actually do, as opposed to what they know they should do. Mon, 28 Apr 2008 16:27:46 -0600