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        <title>Squidoo: Charles Heflin's The Master Plan SEO Book Review</title>
        <description>The SEO Master Plan - Many Internet marketers find themselves unable to reach their full earning potential because they have very limited information about how search engines work. Sure, the best of us are able to earn around $300 to $500 a day and this sounds really okay. However, a lot of us do not know that there exists the possibility that we can generate thousands off the Web in just a day -- and that there are individuals that are already earning this high. ...</description>
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        <pubDate>Tue, 23 Oct 2007 10:16:43 -0600</pubDate>
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            <title>Charles Heflin's The Master Plan SEO Book Review updated Tue Oct 23 2007 10:16 am CDT</title>
            <link>http://www.squidoo.com/themasterplan</link>
            <description>The SEO Master Plan - Many Internet marketers find themselves unable to reach their full earning potential because they have very limited information about how search engines work. Sure, the best of us are able to earn around $300 to $500 a day and this sounds really okay. However, a lot of us do not know that there exists the possibility that we can generate thousands off the Web in just a day -- and that there are individuals that are already earning this high. Let's cut to the chase, Google's method of 'reading' Web sites and determining how relevant they are is based on a certain kind of technical algorithm called LSI, or Latent Semantic Indexing. What LSI does it try to mimic the way human beings think in order to find out what content is truly relevant to their searches. The birth of LSI was bad news to trickster search engine optimization 'experts'. With this around, web masters are now forced to place quality and relevant content into their sites if they want to gain high rankings on search result queries. In the past, site administrators can get around robot site readers by just placing keywords all over the site even if they don't really link well or make sense. Now, they have to create sites that have the LSI method in mind to avoid getting hurled to the bottom of the ranks. The Master Plan SEO expert Charles Heflin has come up with a method to circumvent the tedious task of making a site relevant to LSI-employing search engines through his breakthrough SEO book The Master Plan. The need to keep up with LSI technology is important because this is how key search engines find out if your site deserves to be on the top ten or not. And because majority of Web users do not bother to click results beyond the top 20, the competition is fierce. This inspired Charles Heflin to come up with The Master Plan Ebook. Those who have had the privilege of employing the techniques he reveals in this PDF format book are now enjoying top ten and 20 rankings in their respective subject themes. And the best thing about this is that you, too, can enjoy what they are experiencing by taking to heart the easy-to-follow steps outlined in The Master Plan.</description>
            <pubDate>Tue, 23 Oct 2007 10:16:43 -0600</pubDate>
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