brass bands, whizz for atoms, advertising, egg, bacon, chips and beans http://www.squidoo.com/lensmasters/russell Wed, 20 Aug 2008 22:41:35 -0600 FeedCreator 1.7.2 http://www.squidoo.com/planningschool This is a lens for the small but happy band of Account Planners out there. Or people who want to be Account Planners, Communications Strategists, Brand Thinky People or some such. Think of it as a cheat-sheet for junior planners. Account Planning was invented in UK advertising agencies around 35 years ago. It's an esoteric little endeavour and is still largely misunderstood, even by people who work with planners every day. As the relative importance of pure 'advertising' diminishes in business, marketing and culture planners are increasingly applying their skills beyond advertising and are thinking about all aspects of brands, life and stuff. This is to be applauded and encouraged. But lots of planning thought evolved around the study of advertising so there's quite a lot of that in here too. business Mon, 07 Aug 2006 15:52:54 -0600 http://www.squidoo.com/creativespaces I'm fascinated by which environments make for creativity and ideas, especially for 'business creativity'. Everywhere I've worked has been in the business of having creative ideas, but the spaces have been very different. This lens is intended to be a round-up of my explorations of this stuff. business Sat, 18 Nov 2006 17:40:50 -0600 http://www.squidoo.com/Radio4 This Lens is a celebration of, and guide to, the best of Radio 4 - arguably the best radio station in the world. Certainly the one I'd choose if I could only listen to one station for the best of my life. And, since the BBC are incredibly generous with their content you can listen to, or download, much of that incredible content wherever you are. This lens will be your shortcut to the best of it. And here's the page linking to their current mp3 downloads. arts Mon, 07 Aug 2006 16:24:11 -0600 http://www.squidoo.com/planninglibrary I run this informal online training thing called the Account Planning School of the Web. In doing it I realised that I've bought all these marketing/branding/creativity books which I've read (or often not read) and they're just sitting on my bookshelf. So I figured I'd lend them to people. In return for them writing a decent review. (Which is a non-specific request really) This lens is a list of those books (which you can click and buy if you like). Or you can contact me and borrow one of them. You can see which ones are available by visiting this flickr group. business Tue, 02 May 2006 16:12:36 -0600