Squidoo : Lenses by sethgodin

The Encyclopedia of Business Cliches

Wed, 08 Feb 2012 08:45:20 -0600

I remember learning new words and phrases by the barrelful in business school. As a business-book writer, I'm exposed to them all the time. Many of them are actually quite useful, because they give you precise words to describe things that would be difficult to communicate otherwise. For example, telling someone that a particular hedge fund is "highly leveraged" is a lot easier than saying, "They've borrowed a lot of money in order to speculate and multiply their positive returns using other people's money." On the other hand, the vast majority of buzzwords exist for one reason: to hide. By obfuscating, lying, confusing or just plain avoiding the issue, business people can avoid communicating. Do you have the guts to stop using cliches?

Books for your new Kindle

Sun, 25 Dec 2011 10:57:34 -0600

If so, it's a little empty right now. We've been working overtime to produce books worth reading, books worth buying (though many are free if you have Amazon Prime and are willing to stagger them). And all of them work on the Kindle Fire, too. Fast, inexpensive and worth your time. Enjoy.

Reading list, fall 2011

Sun, 06 Nov 2011 16:54:19 -0600

Lots of books cross my desk each year. Every once in a while, I try to highlight some that have resonated with me. Remember, your mileage will vary. I hope they provoke you to thinking a bit different. As a bonus, I'm also including the funniest audio book I have ever heard. PS since I've been building pages like this on Squidoo, your support has raised more than $20,000 in royalties for charity. Thank you.

The ShipIt Workbook

Sat, 11 Feb 2012 21:16:56 -0600

OUT OF PRINT! In Linchpin, I write about the lizard brain and the way we often sabotage projects. In the 32 page shipit workbook, we nail the lizard to the wall, identify it, defeat it and make something happen. If you push yourself and your team to get through the workbook, I promise your product will ship (or you'll know why). I've tested this on the road trip, taking thousands of people through it, and it's working. I hope you'll discover the same impact. Five copies cost $16 (about $3.20 each) but the price will probably rise after this printing is sold. (Scroll to the bottom of this page for a free audio tour).

We Are All Weird

Wed, 21 Sep 2011 04:31:01 -0600

Here's my latest book, published in September, 2011. It's about a new truth, something previously unexamined, appreciated or named. The bell curve is spreading, normal isn't what it used to be and the age of mass is over. We've lived with mass all our lives, and now it's gone. What are you going to do about it? How much longer will we isolate and denigrate people because they don't fit our mass-market definition of the way people should choose to act? [scroll down to read reviews and to find out about translated editions worldwide].

The Domino Project

Mon, 12 Dec 2011 20:08:45 -0600

At the end of 2010, Seth Godin (that's me) set out to poke the box and engage in a year's worth of publishing experiments. The plan was to build a publishing imprint, powered by Amazon and filled with thoughtful books by inspired authors. This page will review what we published, how it worked and what we learned. My announcement is here: http://sethgodin.typepad.com/seths_blog/2011/11/the-last-hardcover.html In November, 2011, we published our last hardcover book, a little volume containing a poem by the brilliant Sarah Kay. I thought a wrap up of how we got here and what we learned would be useful to anyone interested in the book business. Go ahead, pick yourself.

Linchpin: Your reviews

Mon, 14 Mar 2011 07:09:37 -0600

I've asked my readers to step up and tell the world about my new book, to share the ideas and connect them to people. Thanks for reading and thanks for your support. Linchpin is the fastest-selling and most successful book of my career. My goal is to shake things up and spread ideas that matter, and I can't do it without you.

The Dip

Fri, 18 Jul 2008 09:02:56 -0600

THE DIP is a little book about quitting. This lens tells you what you need to know before you buy a few dozen copies for everyone you know. It's a mind grenade, a little bit of insight that will help you see what's causing your organization (or you) to get stuck. Here's the official description: The old saying is wrong-winners do quit, and quitters do win. [PS The Dip just hit #5 on the New York Times bestseller list.] Every new project (or job, or hobby, or company) starts out exciting and fun. Then it gets harder and less fun, until it hits a low point-really hard, and not much fun at all. And then you find yourself asking if the goal is even worth the hassle. Maybe you're in a Dip-a temporary setback that will get better if you keep pushing. But maybe it's really a Cul-de-Sac, which will never get better, no matter how hard you try. What really sets superstars apart from everyone else is the ability to escape dead ends quickly, while staying focused and motivated when it really counts. Winners quit fast, quit often, and quit without guilt-until they commit to beating the right Dip for the right reasons. In fact, winners seek out the Dip. They realize that the bigger the barrier, the bigger the reward for getting past it. If you can become number one in your niche, you'll get more than your fair share of profits, glory, and long-term security. Losers, on the other hand, fall into two basic traps. Either they fail to stick out the Dip-they get to the moment of truth and then give up-or they never even find the right Dip to conquer. Whether you're a graphic designer, a sales rep, an athlete, or an aspiring CEO, this fun little book will help you figure out if you're in a Dip that's worthy of your time, effort, and talents. If you are, The Dip will inspire you to hang tough. If not, it will help you find the courage to quit-so you can be number one at something else. I don't claim to have all the answers. But I will teach you how to ask the right questions.

Seth Godin's Road Trip

Thu, 29 Sep 2011 15:21:30 -0600

THE TOUR IS OVER FOR NOW. Wow... so far it's been Boston, Chicago, Minneapolis, and Washington DC, LA, Atlanta, etc etc. Each city was remarkable... Here's the plan: once a month for the next year, I'll be doing an intense perspective-changing seminar in various cities. I've never taken the seminars I do in New York on the road before, and can't promise when I'll be back, so if you're at all interested, I hope you'll take a few minutes to read the details here. These sessions are live, interactive and off the record. There will be no video published. Atlanta and LA are right around the corner. On the agenda but not yet scheduled: San Francisco, Portland, Austin, Seattle, Vancouver, Nashville, Toronto and some others... It all depends on how people like the first four.

The 9 Free Things Every Site (or Lens!) Should Do

Wed, 16 Apr 2008 11:07:22 -0600

Rule #1: If you have a site or Squidoo lens, you want more traffic. Rule #2: You don't have enough money to buy as much traffic as you need. Rule #3: You've already made your site/lens as compelling as you know how to. So, what now? Read on for the (free) details.

Become a really good graphic designer

Tue, 31 Mar 2009 13:28:36 -0600

He didn't like my uppity attitude, my lack of a full-time job as a graphic designer and my thirst for figuring out how to look pretty good in print. My loss is your gain. I think for not much money you can use new tools to create better than average work. Lousy work is now unacceptable! YES! You need a world-class professional when you need design worth paying for. But lots of time, you need design you can't pay for. That's when you need to be really good.

What Matters Now

Thu, 12 Aug 2010 13:32:19 -0600

We want to shake things up. More than seventy extraordinary authors and thinkers contributed to this ebook. It's designed to make you sit up and think, to change your new year's resolutions, to foster some difficult conversations with your team. On this page you will find some links where you can find the ebook, along with a few of the books the contributing authors have written. (Download it here). All Squidoo royalties from this page go to charity...

On behalf of the rice cooker

Wed, 14 Dec 2011 17:12:00 -0600

I'm amazed at how few people have a rice cooker. For less than $40, you can buy a kitchen appliance you'll use every day, that will save you time and money and effort and help you eat better. This has nothing at all to do with my area of expertise, which is a good reason to take my word for it. Try it for a week and you'll see. Sometimes, useful tools aren't complicated. This is one of those times.

Which presentation remote should you buy?

Sun, 11 Dec 2011 08:41:13 -0600

They're small, simple, easy to use, don't require drivers and you don't have to stand next to your machine. The ideal device because it frees you to walk around the room, making your point, instead of being chained to your PC or Mac. Here's what I've recently discovered... they work great when presenting to just ONE PERSON. You sit the laptop where it needs to be and you can present without leaning across their field of view.

Cool things to do with your Canon

Wed, 06 Oct 2010 04:08:02 -0600

how can you make it even better?

The Seth Godin Boxed Set

Mon, 09 Feb 2009 21:06:58 -0600

For a few years, people have been asking me for a DVD. One of those really expensive, really short training video type DVDs that the corporate training department buys. I've resisted, for a number of reasons. I didn't want to try to make a movie and not make a great movie, mostly. When I was preparing to go on the road with my all-new presentation about The Dip, I realized that it would make sense to take my tried and true presentation about the 8 books that preceded it and record it for posterity. Then I was on a roll. So I added in an interview with Charlie Rose and then, for good measure, 6 hours or so of Q&A in a live seminar in NY. This page is devoted to that set and what you might want to know about it.

Tribes

Sun, 13 Feb 2011 06:35:55 -0600

This page gives you links and information about my new book, Tribes. Already an Amazon bestseller, the book is short and small and simple. It argues, as clearly as I am capable, that leadership is the best marketing tactic to any organization--a company, a school, a church, a job seeker. Our role today is to find, connect and lead tribes in order to make change happen. Now shipping from Amazon.

The most common arguments

Sat, 30 Jan 2010 10:13:43 -0600

Any fight. Any one will do. We don't spend enough time actually debating stuff. We argue too much, taking positions but never really learning anything. Now's your chance to change all that.

Book suggestions for the TED bookstore

Sun, 06 Nov 2011 13:11:18 -0600

I am continually amazed at how powerful books are. How they change us. How easy they are to spread. What a great value they are... Even if I didn't write them, I'd still read them. TED asked me to put together a list of books they might want to sell at the upcoming TED get together. They also asked for a headshot, so here are both.

How to Use Squidoo to Raise Money (and engage your volunteers)

Thu, 14 Apr 2011 15:02:55 -0600

Squidoo is a free web platform that makes it easy for you (or your donors or anyone who supports your cause) to earn money, day after day, by building useful web pages. Our current Squidoo-supported nonprofits include (there are nearly 100!): Acumen Fund, ASPCA, Children's Defense Fund, Covenant House, DonorsChoose, Earthjustice, Juvenile Diabetes Research Foundation International (JDRF), Leukemia & Lymphoma Society, March of Dimes, Oxfam America, Polly Klaas Foundation, Room to Read, Save the Children and tons more. If after you read this page you would like to apply to be a Squidoo nonprofit partner, this is where you can go to learn even more and apply. The BIG win comes at the very bottom of this page, though, where we discuss mobilizing your constituents. Easy, free, trusted and most important: it really works.

Books for the tribe, about tribes

Mon, 02 Mar 2009 07:00:13 -0600

One of the things every single member of the Triiibe has is a desire to read books (that's how you got here, I'm guessing). But which book? Which book next? That's what this Squidoo lens is dedicated to. All royalties go to charity.

Summer reading, 2011

Sat, 18 Jun 2011 17:58:45 -0600

Now sort of a regular feature, here are a half a dozen or so books I've enjoyed recently. Have fun. What I've found is that very few people who regularly read great books consider it to be a bad habit.

The Linchpin Posts

Sat, 06 Feb 2010 07:34:16 -0600

Podcasts, interviews and guest posts about my new book: Linchpin. These are from the official media tour. The public reviews and more you can find on the lens at the bottom of this page. These blogs (if you visit one that you like, subscribe) feature interviews and guest posts about my new book. There's a lot here, I hope you'll enjoy clicking around. Feel free to vote up your favorite interviews to the top of the list.

Understanding RSS

Mon, 30 Oct 2006 14:54:36 -0600

For something as simple and important as RSS, it's incredibly misunderstood. In this very non-technical lens, I'm going to try to show you what you need to know to start using it.

Stop Stealing Dreams

Thu, 16 Feb 2012 10:09:05 -0600

The economy has changed, probably forever. School hasn't. School was invented to create a constant stream of compliant factory workers to the growing businesses of the 1900s. It continues to do an excellent job at achieving this goal, but it's not a goal we need to achieve any longer. In this 30,000 word manifesto, I imagine a different sent of goals and start (I hope) a discussion about how we can reach them. One thing is certain: if we keep doing what we've been doing, we're going to keep getting what we've been getting. Our kids are too important to sacrifice to the status quo.

The FREE debate

Sat, 18 Jul 2009 09:11:11 -0600

This lens is a watercooler and discussion hub for the debate about Chris Anderson's new book. All proceeds go to charity. Check below for the chronology of some of the posts, then chime in with your own take. It helps if you read the book at some point. Part of what Chris, Malcolm and I do for a living is make sweeping, provocative statements that don't always include every nuance. It's the only way to make a point effectively in a short window of time. I don't think anyone (including Chris) believes that we're about to enter an era where everything (even everything digital) is going to be free. My take is that this is one of those moments when things change, and fast, and this change represents an opportunity. The sad thing is that the people best prepared to take advantage of this opportunity (those that create digitizable content already) are not only ignoring the opportunity, they're fighting it. Their intransigence is your opportunity...

Five Year Anniversary for Squidoo

Fri, 24 Jun 2011 18:07:26 -0600

Squidoo is a free site where you can build a page about anything that you're passionate about. It's a community of people who care about each other as well as the things they write about. It's one of the best, most robust, most fun platforms for creating user generated content and making money from it. And it's a way for us and for you to raise money for charity. Corey, Gil, Megan and Seth were around to see the sun rise on the Squidoo empire five years ago. Since then, Josh and Kimberly and Aaron (along with contributions from Bonnie, Robin, Tisha and more than a million lensmasters) have helped us create a site that creates incredible new content every day. This lens is a nutshell overview of how we're doing now, on our 5th birthday.

Small is the New Big

Tue, 09 Nov 2010 06:33:54 -0600

In August, 2006, bestselling author Seth Godin (that would be me) releases his latest book, SMALL IS THE NEW BIG. This lens tells you what you need to know before you buy a few dozen copies for everyone you know. The book is a collection of more than 180 riffs that have appeared in Fast Company or on my blog over the last six or seven years. It's designed to spark you and your colleagues into doing what you already knew how to do in the first place.

Getting smart about typography

Wed, 31 Aug 2011 06:37:04 -0600

Just like others are going to judge you. They will judge you by your website and your blog and your business card and your sign and your brochure. It's subtle, it's powerful and it's not particularly difficult to get better at it! Here are some books that will help. Buy, read and share.

Videos that can change your organization

Fri, 09 Oct 2009 10:34:42 -0600

Stories are what change people's lives, and video is a great way to deliver stories. The web is now exploding with free videos (you knew that) and many of them are powerful enough to make a difference (it's not all salacious teen stuff). Here are a few to get you started. Feel free to add your top picks to the third module below.

Meatball Sundae

Wed, 25 Feb 2009 19:36:06 -0600

A meatball sundae is the unfortunate result of mixing two good ideas. The meatballs are the foundation, the things we need (and sometimes want). These are the commodities that so many businesses are built on. The sundae toppings (hot fudge and the like) are the New Marketing, the social networks, Google, blogs and fancy stuff that make people all excited. The challenge most organizations face: they try to mix them. They attempt to slap new marketing onto old and end up with nothing but a failed website. This book explores the 14 trends that are changing our world and how organizations can either embrace them or be punished by them.

The Medicine Ball Session: Seth Godin's new course

Mon, 05 Dec 2011 16:01:29 -0600

The medicine ball is an extraordinary training device because it's so heavy... heavier than it looks. That makes it hard to throw and hard to catch. Most of us are carrying one around with us all day long. That hefty potential bit of impact, the possibility of effort and art and difference-making that we're afraid to actually use. In this event (I'm hesitant to call it a seminar, because it's not) I want to teach, interact and challenge at the same time I expose you to others who are traveling the same path. That's why I'm limiting it to just seventy people. The truth is this: I don't think a book or a blog post is enough. Face to face interaction, the exchange of molecules of air and the fear and bravery that is only exposed from interpersonal interaction--that's when real change starts. Read on for details and how to apply.

Looking for a digital coach?

Sun, 20 Jan 2008 05:08:39 -0600

Here are three things that are true: 1. Digital technology, especially computers and cell phones, can dramatically increase productivity. 2. More and more users of digital technology are small firms or individuals. 3. The vast majority of users of digital technology are totally lame in getting the most out of the investment of their time and money. "Oh, I didn't know I could do that." "You mean I don't have to manually type my address book in by hand?" "There are graphs in Excel?" "Gmail is free?" Here's what I haven't found: people who charge $100 a hour to hear what you do and how you do it and then show you how to do it better. People who organize data and put it in the right place. People who overhaul the way small groups use technology so they can use it dramatically better. People who use copilot to take over a PC and actually rearrange it so that it works better. I bet you're out there. I bet there are people looking for you. Show yourselves! NOTE: This lens is just for listing digital coaches. If that's not what you do, please don't add yourself!

November reading list

Wed, 18 Nov 2009 16:58:48 -0600

Continuing a tradition, here are half a dozen or so books worth a look. Of course, your mileage will vary. Until further notice, books remain your #1 entertainment and learning value. Have you ever finished a book and not felt smarter? [Image from Shepard Fairey].

EndMalaria Authors

Tue, 06 Sep 2011 19:35:12 -0600

Thanks for coming, for caring and for making a difference. Sixty of the biggest thinkers in the business world are eager to share their ideas with you. I'm hoping you'll step up and buy a few copies. There's plenty of free content online, but not so much that saves lives. I think it's a pretty great deal.

Great stuff for your new Kindle

Thu, 08 Dec 2011 21:12:51 -0600

You might be one of them. A new Kindle and nothing to read. Despite my entreaties that it come stuffed with free ebooks, the Kindle arrives empty. Now that you've got one and the stores are closed, what a perfect chance to start buying and reading. It becomes a cycle, though. You've been warned. Not to fear, there's an entire section of free Kindle books here as well. PS Linchpin has been chosen as BOOK OF THE YEAR by a writer for Toronto's Globe & Mail, and one of the best business books of the year by the Miami Herald and 800 CEO READ.

The guidebook to Squidoo: Calamari!

Tue, 12 Oct 2010 19:05:15 -0600

The old one is, well, old! Musty, outdated, and maybe even a little mossy. You should certainly check out our original Joy of Squidoo cookbook though! 2 years later it's still relevant and full of tasty ideas for great lenses. It's one of the best ways we know to get your brain firing on all the possibilities that are Squidoo. You can download it here. Free. Clicking the link starts a PDF download. Have fun!

Garr Reynolds, master of presentations

Sat, 25 Sep 2010 07:47:43 -0600

Garr is that guru. His work on the cutting edge of the intersection of presentations, communication and PowerPoint is a model for how anyone can have an industry. His hard work, clear writing and persuasive point of view have changed our world for the better. All my commissions from sales on this page go to charity.

Seth Godin!

Wed, 16 Nov 2011 05:39:28 -0600

WRITER of bestselling books about marketing. SPEAKER with a unique style and great reputation. ENTREPRENEUR with a track record. Seth's blog just reached its 4000th post. Back when the algorithm was interesting, the blog was ranked by Technorati as the #1 blog in the world written by a single individual. This page has links to blog posts, free ebooks and more.

Mashable's Best Resources Online

Fri, 19 Oct 2007 11:43:22 -0600

Mashable has put together hundreds of lists. Useful lists of links, carefully chosen to make you significantly more productive. So many resources, they're hard to sort through. So, here's a votable list of lists. Have at it. Get smart.

Hamstring Injury and Recovery

Thu, 05 Jan 2012 17:44:01 -0600

On Sunday, January 1, 2012, I started the new year wrong. During a roller ski workout, my right ski went forward, my left ski went back, my body bent, my head touched my foot and I heard a pop. In a moment, I knew that I had hurt myself really badly. I managed to get my skis off, grab my poles, stand up and hobble a full mile back to where I could get picked up by a car. And in the four days that followed, I learned an enormous amount about one of the most common injuries middle-aged athletes deal with. No easy cure. No sudden intervention by doctors. And, annoyingly, way too many scams and promises. (The injury has become an industry). I'll update this page as I go, but here's what I've learned. Your mileage may vary.

Introducing Plexo

Fri, 02 Feb 2007 08:29:20 -0600

We've made a major change to Squidoo. Now, each and every lens can include the all-powerful, all-knowing, omniscient Plexo feature. Plexo is like Digg or Reddit, but with the long tail added in for good measure. Here's a Q&A: Q: What's Plexo? A: Plexo is social bookmarking meets Digg meets the long tail. It allows anyone to host their rank list--to become editor in chief of one small slice of the best of world we live in. The best live jazz albums, the best blog posts about design, the stupidest members of Congress. Plexo lets you easily do what a blog can't... it lets you engage your audience and have them vote, every day if you like, on the most important issues to you. Q: I've never been to Squidoo before? Why should I make a Plex lens? A: Why should magazines and reddit.com have all the fun? Find a topic and become the center of it. Plexo lists become the watercooler on any topic, for anyone. Q: I'm one of your top lensmasters: why should I put Plexo on my existing lenses? A: Squidoo was designed to make it easy for people to come... and to leave. To provide a filter of meaning. Plexo gives people a reason to come back to your lens. It's the easiest way we can think of to create return traffic. Q: How did you come up with the idea for Plexo? A: Watching the scuffles at the bottom of the Digg pyramid, it became clear that there just isn't enough room on the front page of Digg for all the stuff worth seeing. So what if there were 100 or 1,000 or 100,000 front pages? Q: Isn't Plexo just Digg for the long tail? A: And isn't Superman just a good samaritan? Donovan just a folk singer? The Wizard of Oz just a movie? Q: Do you think Plexo will change the spirit of recommendation that Squidoo was founded on? A: Every Plexo still has a human editor, a front door to keep out the spam and to keep the voting on topic. That human component, the responsible party--that's what just might be missing from existing voting sites.

The Squidoo Logo

Sat, 12 Feb 2011 07:45:21 -0600

Squidoo(tm) is a trademark of Squidoo LLC. And so is our logo. And so are all our new 'monster' logos. It's very important (to us) that you use the Squidoo logo properly. Its only appropriate use is to reference goods and services offered by Squidoo LLC. If we discover that you are using the word Squidoo or our logo to misrepresent a source of goods or services, we have to ask you to stop. On the other hand, you have our permission to reference Squidoo when you're talking about us or your work with us. If you do use the logo, please link it to this page so that people can see that it is our trademark. If you use the logo or the word Squidoo to sell a product or service to our community, be clear that it is an unofficial, unendorsed product. Our lawyers have kindly mentioned, though, that we must reserve the right to ask you to stop at any time... so don't build your life around it. Last thing: if you do make money, please send some over to the charity of your choice. Thanks.

The Lens of the Year

Mon, 24 Nov 2008 16:37:21 -0600

Actually, it's YOUR best stuff. Here's a collection of all our past Lens of the Day winners from 2006 and 2007. Which one was THE best? Update: We have a winner!

Three design books

Mon, 02 Jun 2008 10:12:57 -0600

I'm not a professional designer. Not even close! But I'm better than average, and you should be too. These books will help you see better. If you have a resume, or send a letter, or have a blog, you need to see better. These books will help.

Tribe building tactics

Tue, 26 Jan 2010 12:57:01 -0600

By tactics, I mean specific things you can do to engage people, to build community and identity, to create connections and participation. Online or offline.

Don't go to business school

Fri, 26 Mar 2010 10:33:02 -0600

THE PROGRAM IS OVER. What an amazing group of people came and learned and made a difference. Thank you. Six intense months working with a few other amazing people (and me.) There are plenty of reasons to get an MBA, especially in a down economy. I'm not sure exactly what they are, though. A typical MBA might take two years out of your life and cost you more than $150,000 in tuition and opportunity cost. On this page, I'd like to invite you to consider (and apply for) something very different. First, I'll describe what's in it for you, then I'll explain how to apply. Please read all the instructions before hitting the send button. Thanks for checking this out. Please don't hesitate to forward this page to someone who might enjoy it. If you're stuck in a dead end job in publishing, or if you made a not-so-great choice in getting your career started, or if you thought Wall Street would be a different place, or if you just got laid off, or if you're not crazy about fretting away the next six months waiting to get fired and you're not quite ready to start your own gig... this might be the turbolift you were hoping for. Yes, it's free. It's a chance to get off that track and onto a new track, faster and cheaper than most of the alternatives. And it might even be fun. [The rest of this page has various details about the program, so I don't have to answer the same questions again and again. It also has a bit of encouragement to it, since I realize it's a very big deal for you to drop everything to do this. It's also a big deal on my end, so hopefully it'll all work out.]

Insomnia

Sun, 21 Mar 2010 06:00:24 -0600

Rachel is Director, Insomnia and Behavioral Sleep Medicine, Stanford University. A good person to know if you have trouble sleeping. This lens is from her CC licensed Knol: Insomnia is a common sleep disorder that can often be treated sometimes with simple common sense techniques. Insomnia is a common sleep disorder, present in approximately one in ten adults in the United States. It has both night time and daytime symptoms. Night time symptoms include persistent difficulties falling and/or staying asleep. Day time symptoms include diminished sense of well being and compromised functioning due to fatigue. The word persistent is emphasized because many people occasionally experience disturbed sleep at night but their problem is transient. Insomnia is diagnosed when the problem persists for at least one month and chronic insomnia is diagnosed when the symptoms persist for at least 6 months. Insomnia involves difficulty sleeping despite being sleep deprived. Most people with insomnia are not able to catch up on lost sleep even if they try napping during the day. In contrast, good sleepers who are sleep deprived are usually able to nap during the day. Interestingly, when people with insomnia are allowed to sleep only 80% of their average habitual sleep time, and therefore are more sleep deprived than usual, they are better able to nap.

BananaBanana

Wed, 15 Dec 2010 14:42:04 -0600

Free? Yep. Free.

Working with Squidoo

Mon, 08 Sep 2008 16:16:33 -0600

This lens describes three ways to work with Squidoo. As you can see from this graph, our traffic is trending up... and we're finding partners to share that traffic with.

High capacity USB storage

Sat, 14 Mar 2009 20:44:31 -0600

We're talking 1 to 32 gigs. 64 is coming soon. A huge USB memory stick can change the way you back up and use data. And it's a must if you buy a MacAir.

Monopoly... How to play it (and improve it)

Thu, 13 Jul 2006 11:31:28 -0600

The best of the game of Monopoly, plus the exclusive Godin variation which eliminates luck and makes it play in half the time (or less).

Kewpie Dolls

Wed, 06 Oct 2010 16:25:05 -0600

The Kewpie doll dates back to 1909, when it first appeared in cartoons in Ladies Home Journal. The doll's original design is still around today, produced by Jesco, which is based in California. I think the Kewpie bears an eery resemblance to the famed Dancing Baby.

Apple Mail and Gmail

Tue, 29 Apr 2008 14:20:18 -0600

I thought I was the only person with this problem. I'm not. I use mail.app (the Apple Mail program) to check my gmail account. It works just fine 99.9% of the time. The problem? One email in a thousand (which means a few a week) gets skipped. I can see it in my gmail box, but it never shows up in my Apple mailbox. See below for details. And thanks.

Community Organizer Jobs

Fri, 08 Jan 2010 05:18:34 -0600

I blogged about a fast-growing kind of job: the community organizer. This lens is a simple listing of some jobs people sent in that they hope to fill. If you've got one (please be sure it's on topic) feel free to add it. If you want one of these jobs, please go directly to the link and respond there. Soon after I posted it, my colleagues and I at Squidoo decided to look for an organizer as well. I put that listing below the other list. We'd love to hear from you. Good luck!

Books that changed me

Wed, 26 Nov 2008 13:54:19 -0600

There are books that entertain, books worth sharing and books that you discard. But every once in a while, you'll come across a book that changes you. This is my list. I hope you'll be inspired to create your own and share it.

The Mesh

Thu, 23 Sep 2010 16:26:30 -0600

Lisa Gansky has written a groundbreaking book about a fundamental building block of modern business. This page will tell you all about it. In Lisa's words, "The Mesh is the new way of doing business. Mesh businesses leverage data and social networks to enable people to share goods and services efficiently and conveniently-to gain superior access to what they need without the burdens or expense of ownership. There are already thousands of these businesses-in transportation, fashion, food, real estate, travel, finance, entertainment and many other categories-with more starting every day.The Mesh has emerged as the best new creative engine for getting more of what we want, exactly when we want it, at less cost to ourselves and the planet."

More books for idea people

Fri, 19 Mar 2010 17:49:31 -0600

Part of my irregular series of books worth checking out. More fiction this time, but also the new Tom Peters and some books that will prompt new ideas.

How I beat my aching back

Tue, 05 May 2009 09:38:26 -0600

In 1983, I ruptured a disk in my lower back, leading to intense sciatica. I took enough aspirin that I got an ulcer. I was scheduled for back surgery, and the night before the operation, the nurse called and talked me out of it. To this day, I'm grateful. This is how I got rid of my back pain. At this point, I should say, "check with your doctor" but I won't, because she's clueless. My theory is this: it's like a burn. The tissue in your back is irritated. It's sore. When you strain it, it hurts you more. The solution is to isolate, stretch and pamper the tissue.

Summer Internship with Seth Godin

Mon, 07 Apr 2008 14:53:37 -0600

Summer 2008, for college and high school students. Hands on group work in marketing and the web. Do something fun and important this summer. And it's a paid gig. Marketing determines the way ideas spread, and it's hard to imagine many things that have more impact. Our goal is to create a fast-moving team of people who explore what it means to create and spread some powerful ideas.

Books for the altMBA

Mon, 02 Mar 2009 05:55:19 -0600

Here's the list of books we'll be using, updated regularly.

An audiophile digital server solution

Fri, 08 Jul 2011 21:24:20 -0600

I want to share the end of my three year journey to get great sound out of my ripped CDs. (Yes, they CDs were all mine). This is for people who listen to an old-fashioned stereo, as opposed to gritting their teeth listening to mp3s coming through the tinny speakers on their computer. The challenge, of course, is to get a great signal into your pre-amp. If a CD player isn't the way, what's your best option? For years, I used a SONOS player, but this is about taking it to the next level. I describe the set up in detail at the bottom of this page.

Little Tiny Baby Dolls

Thu, 30 Mar 2006 13:38:44 -0600

You may have seen these around the internet. This lens shows you where to buy them. All proceeds go to the Acumen Fund

Squidoo is hiring a developer

Fri, 01 Feb 2008 13:47:28 -0600

Thanks for your interest in this job. We just filled it. Welcome, Blake! More soon...

Female Vocalists

Sat, 17 Dec 2011 14:10:07 -0600

Rock and roll is one thing, female singers are quite another. Often wailing their way through standards, sometimes only accompanied by a piano, this is music for a windy night, music that goes straight to your soul. Here are some favorites, inspired by a recent piece in TAS by Jeff Wilson as well as my own listening.

A three day intensive workshop for women entrepreneurs

Sat, 09 Oct 2010 11:01:27 -0600

SORRY, the deadline for applications has passed. I'll be alerting everyone by email by the 12th of October... The first three days of November (1st, 2nd and 3rd, 2010), I'm hosting about a dozen women in my office for an intensive workshop about you and your business. This page will give you an overview of what it's about and help you decide if you want to apply. It's free to apply and free to attend. Late applications are discarded, so please read carefully... (You'll need to read this entire page carefully in order to find the application). The goal of the session is to help you connect to other women doing the work you're doing, and to shine a light on what you're doing right (and what can be done even better). Read on for the details. And feel free to spread the word.

It's Always Sunny

Tue, 08 Nov 2011 20:31:12 -0600

Actually, it's not. But some people think this series is hysterical. Be the wildcard! What astonishes me about this show is how hard they're working to be as over the top insane as they possibly can. I often turn away, mostly in pity.

Accomplice books

Sat, 18 Dec 2010 07:27:28 -0600

Fine with me if you figure out how to circulate... What usually happens is that I rely on shorthand. I'll drop a term like 'long tail' or 'chasm' and move quickly, expecting that everyone knows what I'm talking about...

The thanks giving project

Wed, 26 Nov 2008 00:23:05 -0600

This is a 20 second challenge. Here's what you have to do: thank someone. That's it. In honor of thanks-giving, not just the American holiday but a universal spirit of gratitude, I'm inviting you to post a public acknowledgement of someone who matters to you. Someone who helped you recently, influenced you, changed you. Someone you maybe don't thank often enough. Let's thank as many people as we can today, together. (No fair thanking anyone at Squidoo... we're already grateful for everything you bring here every day!)

Jokapedia

Tue, 26 Aug 2008 21:57:26 -0600

Guy walks into a bar and says ouch.

A Day with Seth Godin

Tue, 27 Oct 2009 10:49:42 -0600

It was a great day. The agenda was change, marketing, new media, storytelling and leading tribes. Most of the time was Q&A and spirited discussion, but I've posted the first hour below. You'll find various Squidoo links on this page as well.

Fast shopping for Xmas or any time

Sun, 23 Jan 2011 07:15:25 -0600

And you still want some great gifts, not junk. And you want to support a good cause. And you want to save some money... Then maybe these will help. I built this page a few years ago, but my intent remains the same: there's some great stuff to buy online, it's not all junk. Have fun. (All my royalties from this page go to the Acumen Fund.

In search of high leverage

Wed, 31 Mar 2010 16:36:42 -0600

Applications Closed. Sorry! Can you can be a linchpin and still have a job and a boss and an office? The leverage you've got is incredible, and I want to help you use it. This is a free program for eleven people. It's a five-day seminar and experience that will change the way you look at the marketplace and your job as well. The week is designed to help educate and encourage people who do good work for organizations that are doing important work. If you think you qualify, I hope you'll read through the details below and then apply. (You'll find the application by clicking the picture at the bottom of this page).

Permission Marketing Tenth Anniversary

Wed, 09 Sep 2009 05:57:54 -0600

Ten years ago, I published a book that changed the way marketing was done. It has led to billions of dollars of value creation and it started a discussion that has chronicled the demise of a hundred year long model that was the backbone of the economy. Spam doesn't work. Sorry, Charlie.

Antique Cameras

Sat, 17 Nov 2007 07:43:10 -0600

Where to start in your quest for an antique camera... for fun, for photography or to give as a wedding present...

The Road Trip on DVD

Thu, 21 Apr 2011 11:46:50 -0600

700 hours of development, 1,000 pieces of artwork, all to accompany an hour of Seth Godin, recorded live at the modern Warner Theater in Chicago. After more than four months of solid development, it was clear that designer Paul Durban had created quite a show, and we decided to share it in DVD format.

Little Miss Match

Sun, 07 Sep 2008 07:30:29 -0600

Three to a container, 133 styles, none of them match.

Step by step lensbuilding for a first time user

Sun, 08 Jun 2008 10:28:23 -0600

Some people prefer an illustrated guide of exactly what to do next. Some people would rather hack around and figure it out. This is a lens for people who want the steps... It will be updated regularly so you can see how Squidoo works.

The Linchpin Session

Fri, 08 Jan 2010 12:16:46 -0600

On January 15th starting at 9:45 sharp (you can arrive as early as 9:20 am to get your ticket punched), I'll be doing a live talk and book signing in New York. All the details you'll need are right here on this page. Tickets are priced at a small fraction of what I usually charge for a live event... basically, for the price of a book at full retail, the general admission tickets are free. It will be the first public discussion of my book, so keep your fingers crossed. You can get tickets here. You can find the book for sale here. Hope to see you at the event. And no, that's not the real cover. I thought you'd enjoy seeing one of the early drafts. DETAILS: Start time: Friday January 15, 2010 doors open at 9:20 AM - Eastern Time, (VIP tix get in at 9:10) End time: 11:45 AM VIP Q&A from 1 to 3 pm. Where: Haft Auditorium, 227 West 27th Street , New York, NY 10011

Jeff Jarvis

Mon, 09 Feb 2009 16:47:00 -0600

This is a page about Jeff, his new book and his blog. Jeff has been talking the talk and walking the walk for a while. Jeff's primary focus has been on journalism, but the essence of his argument applies to all incumbents, to all organizations that persist in believing in the status quo and their ability to tell others what to do and how to do it. The best business books make you stop and think (really think) about what you're going to do tomorrow and why. I hope this one makes you do just that.

The big Tribes event on October 22

Fri, 24 Oct 2008 11:02:54 -0600

On October 22nd, we had a terrific time. You can find the slides and an audio mp3 by visiting: http://www.squidoo.com/tribesbook

Jacqueline Novogratz

Mon, 23 Nov 2009 06:17:35 -0600

As part of her Squidoo Superheroes project for charity, Anne Reidy asked me to profile someone who inspires, who leads, who makes a difference. This was a surprisingly easy choice. The Acumen Fund is patient capital. They invest money in companies run by and for the developing world. If those investments pay off, they take the profit and do it again. Trade, not aid. Creating infrastructure through commerce, teaching people to be self sufficient. Jacqueline isn't particularly well known, but that's because she keeps a low profile, not because she isn't making a difference. This page will give you an overview of the work she's doing now.

Which Broadway Show?

Sat, 19 May 2007 14:26:29 -0600

And it is more than just the ticket price. By the time you drive into town, park, grab a bite and on and on, you've invested hours and hours... so, which show should you see?

Running Ads or Partnering with Squidoo

Fri, 05 Sep 2008 15:31:00 -0600

At last count, Squidoo was getting about 20,000,000 page views a month and hosting almost 700,000 pages. We understand that it might be profitable or even fun to advertise or partner with us, and we'd be delighted to discuss it with you. Read on for the details.

Robert Scoble

Mon, 27 Aug 2007 16:34:52 -0600

My 3 favorite bits of trivia about Robert Scoble: 1. He's incredibly generous with his time 2. He's dangerously obsessed with Facebook 3. He used to help run a discount camera store

Feedback on the Nano program

Tue, 06 Jul 2010 21:53:27 -0600

Is that enough time to change the way you think about your path, your problems and your opportunities? I ran a free program to see how condensed and interpersonal this sort of experience could be for a select group of people. More than 1,000 people applied, and the folks who came were terrific. We discovered that Fatos Nano, former prime minister of Albania would be the perfect mascot. Well, maybe not perfect, but he has a great last name.

Are you in the tribe?

Sun, 10 Aug 2008 07:29:02 -0600

Update: membership is now closed! I'm launching my new book in mid-October, and as usual, doing something different to take my own advice. I'd like to invite you to join a members-only tribe. A tribe for marketers, for leaders, for those focused on building communities or creating products or spreading ideas. This online community will live on a site we've created that will feature blogs, forums, social networking, comments, photos, videos and a job board. And it's by invitation only until October. Members get a password and the privilege of meeting each other, posting thoughts, connecting to big ideas or projects and more. It will include excerpts from the book as well as a chance to contribute to a new jointly-authored ebook. The contents of the tribe forum won't be posted to the public until October, so it's really the only way to participate until then.

April Fools 2008

Mon, 31 Mar 2008 17:20:42 -0600

A repository of the best of breed, 2008. Post your favorites, debate the idea, celebrate the best holiday of the year.

The five books in the boxed set

Mon, 02 Nov 2009 08:40:09 -0600

Of course you are. If you weren't, why on earth would you be here? Here they are, listed by vendor. Thanks for reading!

Help Wanted: Promotions and Advertising Sales Professional

Thu, 03 Sep 2009 10:41:34 -0600

Squidoo is one of the largest websites in the world, with millions of pages, half a million members, more traffic than cbs.com and more than 20,000,000 page views a month. We're hiring someone to run our ad and promotion sales efforts. Please read this entire page and then let us know if you're interested.

National day of service

Sun, 02 Aug 2009 08:01:15 -0600

Martin Luther King Day has become even better and more important. This year, and for the years to come, it's a national day of service (but open to people from any country.) This page is a place for you to brainstorm ideas of how you can create high leverage moments of service, not just for one day a year, but every day.

Sharing Seth's Office

Fri, 26 Sep 2008 16:30:11 -0600

And we're playing with the idea of having a creative co-op. Hoteling, some people call it. An office that's flexible, sort of like Starbucks without the riffraff. Bring your own cell phone, use our wifi, have a place for meetings. Once a week, if you're interested, you can join the group for a mutual brainstorming session... we can help each other out. I'm looking for creative, kind, interesting, responsible people who want to share a space on a month to month basis. Screenwriters, entrepreneurs with tiny teams, grantwriters, marketers, consultants, bloggers... people who work with their fingers, mostly. The rent is $550 a month, with a sliding scale for non-profits and those in need. You get your mail at home, you have your own cell phone, so the risk is pretty small.

April Backup Day

Fri, 01 Apr 2011 09:49:12 -0600

Today is the first annual backup your digital treasures day. It's simple: if you care about it, back it up. Don't care how. But now. I still have data from the first time I beta tested a Mac in 1984. On the other hand, I lost a year's worth of emails somewhere in the 1990s. It's pretty simple... if you don't back it up, you're going to lose it.

What you need to know about Yahoo Mail

Thu, 31 Jul 2008 13:38:10 -0600

Yahoo mail is a free email service that anyone can sign up for. Here are some features, according to Yahoo: Auto-Check Yahoo! Mail automatically checks for new messages. Reading Pane Peek inside any message without leaving your inbox. Drag and Drop Drag messages into folders, trash, wherever. Chat Send Instant Messages to your online friends directly from Yahoo! Mail. Mail on Mobile Phones Send & receive emails from virtually anywhere. Texting (SMS) Send updates to friends on the go with integrated text messaging.

The wireless mouse roundup

Mon, 21 Jul 2008 15:37:49 -0600

That's because there are a lot to choose from, lots of people want them and marketers are working really hard to obfuscate the situation.

10 blogs for marketers

Wed, 02 Feb 2011 06:18:51 -0600

I write a blog every day, and have for almost 4000 posts (so far). It's great to write a blog, everyone should. It's also smart to read them. Party for the news value, partly to stay informed with what everyone else is talking about. But mostly, it seems to me, to get you to think differently. One human to another, sharing insight that never would have occurred to you otherwise. Have fun.