My name is Susan F. Heywood and I'm a marketer, educator and entrepreneur. I am the host of Endless ROI - The Monetization Conversation on BlogTalkRadio, and have been blogging at DirectMarketingMBA.com/Blog since 2003. I've been involved with the online world as a successful marketer, communicator and writer since the early 90's and began teaching Online in 2002. ... http://www.squidoo.com/lensmasters/sheywood Tue, 09 Feb 2010 11:13:20 -0600 FeedCreator 1.7.2 http://www.squidoo.com/vintage_tupperware Tupperware (r) is an American institution, both because it epitomizes the promise of "plastics" and because the company created the Tupperware Party. At Tupperware parties, the "Tupperware Ladies" (remember the song?) demonstrated the latest and greatest new bowls, kitchen tools and even toys (like the Zoo-It-Yourself toy pictured.) Guaranteed to last forever and ever without chipping, cracking, peeling or breaking, vintage and new Tupperware is still in use in kitchens across America. diy Thu, 30 Nov 2006 01:29:21 -0600 http://www.squidoo.com/pyrex Pyrex (r) by CorningWare has been one of the standbys in America's kitchens for generations. From its Fire-King origins to a host of charming mid-(20th)-century retro patterns, Pyrex has proven durable, useful and versatile. Vintage Pyrex pieces can still be found in thrift stores and garage sales at attractive prices.  Check out this lens for information about popular patterns and pieces to collect, use and enjoy.    diy Fri, 10 Aug 2007 22:02:00 -0600 http://www.squidoo.com/kings_crown_glass Tiffin-Franciscan King's Crown-Cranberry Flashed Glassware is a versatile pattern that will work with a wide range of decors. A variety of serving and accessory pieces are available   King's Crown, also known as "Thumbprint" was made by Tiffin, a Steubenville, Ohio glass firm, which started when A. J. Beatty and Sons, built a large glassworks in Tiffin, Ohio in 1888. In 1892, the firm merged with the U.S. Glass Company. During the mid-teens, Tiffin's master craftsmen began producing delicately etched, cut and blown stemware and dinnerware patterns in clear and colored crystal. diy Tue, 08 Jan 2008 01:07:21 -0600 http://www.squidoo.com/extemp_speaking Whether it's Table Topics at Toastmasters, or the state finals for your high school speech team, for serious speech and debate competititors, little rivals the challenge of the so-called "limited preparation" events. Although over the years, additional forms of competition, such as commentary, evaluation, and impromptu speaking have joined Extemporaneous Speaking or "Extemp" in this category, the Extemp tournament is likely to include the top speakers at speech tournaments. Unlike the dark ages when I competed in "Girls'" Extemp in Iowa, today's students compete against speakers of both genders in most tournaments.  Despite the categorization as "limited preparation" there are definitely ways to prepare for success in Extemp competition.  This lens will point you in the right direction.  people Sun, 11 Mar 2007 07:59:26 -0600 http://www.squidoo.com/amtrak_travel Traveling by train evokes memories of another era in America.  It's a stress-free and sometimes convenient way to travel, particularly if you have time to get to your destination and appreciate the changing panorama of scenery that unfolds along the way. If you've never traveled by train, I recommend taking a scenic trip soon!  travel Mon, 07 Apr 2008 07:48:29 -0600 http://www.squidoo.com/writing_style_guides One of the challenges students face is learning to comply with writing style guide expectations as they write papers in college. Resources for writing following guidelines including APA, MLA and Chicago Manual of Style are covered in this lens. Even in the business world, writing style guides can play an important role in creating consistent branding.  Style guides for journalists are also important.  These and other writing resources, such as grammar sites are also here.     arts Mon, 06 Aug 2007 23:15:56 -0600 http://www.squidoo.com/collect_fishing_lures It started with a muddy old tacklebox that was virtually buried behind old plasticware and pans on the bottom shelf at the back of the second hand store. Its tag read $4, but it was blue, which meant half price that day.  Recollections of hearing about a single fishing lure fetching a five figure price on eBay came to mind, so I put the box on the little rack under the basket of my shopping cart to add to the day's purchases. Fortunately, I had a small cardboard box in my trunk, which protected the carpet and, as it turned out, was also helpful for catching small lead sinkers. Given the condition of the tackle box, it took a while for me to mention it to my husband and a little longer for him to decide he wanted to open it.  The day after he finally did, he suggested we find some price guides for fishing lures. We thought it would be fun to share our research about the fishing lure collection we found... sports Sat, 17 May 2008 20:00:13 -0600 http://www.squidoo.com/kitchiana Collecting items from the kitchens of the past can be a fun and rewarding hobby.  There are numerous opportunities to uncover forgotten gadgets and gizmos that gave the modern kitchens of the 1920's, 30's or 40's their distinctive look, as well as opportunities to re-create the kitchens we grew up with, whether in the 50's, 60's, 70's or 80's. diy Wed, 15 Aug 2007 23:52:18 -0600 http://www.squidoo.com/Pat_Miletich_fan Fans of Pat Miletich and his Quad Cities Silverbacks team will find information about Pat and his Miletich Fighting Sytem here! Induct Pat Miletich to UFC Hall of Fame Group on Facebook sports Mon, 28 Sep 2009 20:37:52 -0600 http://www.squidoo.com/coin_errors Recently, error coin collectors paid hundreds of dollars for certain Wisconsin State Quarters which contained one of two errors ("Up-leaf and down-leaf") Error coins are sought by collectors and can sell for hundreds or even thousands of dollars.  Check auction sites for examples. I am not in the business of coin authentication, just an average person looking for a lucky error coin or two among the quarters, dimes, nickels and pennies received in my change. I found that there are tons of sites in search results that don't really help people like me identify these rarities, so I put together this lens with some sites that will really help in your quest for that elusive error.   Expand the Lens Contents link on the right to quickly find sections of this lens. ===> diy Mon, 09 Apr 2007 06:49:00 -0600 http://www.squidoo.com/bakefreshbread Much of my work involves writing. I was quite interested to learn that Sylvia Plath and other writers found baking to be a relaxing diversion. With today's advances in bread machines, it's easier than ever to create professional quality baked goods at home. diy Wed, 13 Aug 2008 02:06:50 -0600 http://www.squidoo.com/postcards Postcards - Whether they carry a message of greeting from a popular vaction destination, or remind a customer about a great sale just in time, these ubiquitous pieces of direct mail ephemera interest different people for different reasons. Fans of vintage Postcards will find information about buying, selling and other ephemera collector interest information on this lens. Direct mailers who want to use postcards to cost-effectively cut through the clutter in cross promotions, retail sales promotions and appointment reminders.  Direct marketers will find the information that can make the difference between a disappointing response and a fabulous return on their postcard marketing investment. Expand the Lens Contents link on the right to quickly find sections of this lens. ===> diy Mon, 05 Mar 2007 03:48:45 -0600 http://www.squidoo.com/mercury_retrograde Several times a year, the planet Mercury enters a transit known as "retrograde."  Mercury Retrograde (or Rx) occurs when Mercury appears to be moving backwards in the sky. During Mercury Retrograde, communications and travel are likely to feel like they are moving in slow motion, or even backward.  Mercury also rules machines like computers, so it's always a good idea to make sure your computers are all backed up before Mercury Rx!  (Of course, you do back up regularly, anyway, right?)   If it seems like Mercury Rx is ruining your month, try going with the flow.  Rather than fighting the slowdown, use it productively to re-visit past projects and tie up loose ends. Rather than dreading Mercury Rx, you may learn to look forward to it! people Sat, 02 Feb 2008 17:17:29 -0600 http://www.squidoo.com/silver_collector Antique silver and other metal objects make great collectibles, because we can use them for generations without worrying that they might get chipped or broken.  The patina of old silver makes it a wonderful addition to a variety of styles of decor.  Best of all, you can still find old silver items at auctions, thrift stores, and maybe even your own home! Here are some of my favorite places to find information about collecting silver and other antique metals.   To easily move to different modules within this lens, expand the Lens Contents link on the right =====> diy Tue, 28 Nov 2006 07:26:41 -0600 http://www.squidoo.com/cook_ham Ham is easy to cook and is a traditional and delicious centerpiece for holiday dinners at Christmas and Easter in particular. From a festively glazed baked ham to casseroles, sandwiches and omelettes, ham can star at any meal.  Because it can be served so many ways, ham is also an economical choice for cooks who want to stretch their cooking efforts to several meals from a main course.  food Wed, 24 Dec 2008 01:27:32 -0600 http://www.squidoo.com/quad_cities_guide Crossing the US on I-80, you'll find yourself crossing the Mississippi at Davenport, Iowa, one of what is know as the "Quad Cities." Located on the border of Iowa and Illinois, the Quad Cities are the only place where the Mississippi River runs east and west. This area is full of things to discover and is an easy day trip from Chicago.    travel Wed, 24 Oct 2007 18:56:53 -0600 http://www.squidoo.com/cook_a_turkey Few meals inspire fear in the heart of the new cook like holiday dinners.  Faced with cooking a bird that weighs in in the double digits, it's easy to feel a little overwhelmed. With the right tools, turkey roasting is relatively easy. This Lens uses links to the videos and articles from Bon Appetit's Turkey School to guide you step by step through your turkey roasting experience.  You'll also find links to  find the culinary gadgets that can make the difference between dry and delicious for your bird this holiday season or anytime.   food Sun, 18 Nov 2007 23:36:52 -0600 http://www.squidoo.com/cuecat Recently, I discovered that my vintage PS2 :CueCat Scanner worked perfectly to scan ISBN codes into LibraryThing and added nearly 100 new titles to my LibraryThing library in under an hour.   I've noticed more buzz around the :CueCat lately.  Here's its story and what it's been up to lately.  computers Sun, 03 Jun 2007 08:12:27 -0600 http://www.squidoo.com/barrett-jackson_auto_auction The 2007 Scottsdale edition of the Barrett-Jackson Collector Car Auction was  held January 13-21, 2007 at WestWorld, Scottsdale, Arizona. If you love classic automobiles, there was plenty to catch your eye at this annual event, which was attended by celebrity car buffs and featured a range of collector cars going for prices ranging from thousands to millions of dollars. Autos too pricey?  The auction and events accompanying it are still great fun to attend.  autos Mon, 22 Jan 2007 01:54:56 -0600 http://www.squidoo.com/order_fulfillment Order fullfillment is an area of your business that can easily be a source of headaches or a competitive advantage, depending on how it's executed.  Delighting customers and driving costs from the fulfillment process requires a focus on this area. The content on this lens will help your organization implement strategic order fulfillment processes that create satisfied customers and a profitable bottom line. business Mon, 30 Apr 2007 15:48:45 -0600 http://www.squidoo.com/twitter On March 1, 2007, asked to name the next big thing in social media Robert Scoble and Chris Heuer named Twitter. Wonder what Twitter is?  I am sheywood on Twitter. computers Sun, 03 Feb 2008 22:01:17 -0600 http://www.squidoo.com/Warren_Zevon_Fan If the mention of Warren Zevon makes you howl in homage to his mainstream hit, but not much else comes to mind, you may have missed his genius until now.  It's not to late to discover (or re-discover) Warren's music.  In fact, you may have heard his farewell tune, "Keep Me in Your Heart for a While," on Boston Legal.  He recorded it as part of a collaborative album featuring a who's who of rock that would be his last. Working right until the end, Warren rocked and wrote and recorded a VH1 documentary.  It includes footage from Warren's final appearance on The Late Show. When asked by David Letterman, Warren advised fans to, "Enjoy every sandwich." Warren's untimely death has left fans saddened. His music lives on, a legacy of wickedly clever lyrics and catchy tunes that chronicle and comment on the realities of human behavior.  music Wed, 16 Jul 2008 16:04:17 -0600 http://www.squidoo.com/new_authors Writing a book?  You'll find information on this lens to help you write, publish and market it, whether you choose to self-publish or seek a traditional publishing contract. This lens also includes links to reviews of work by new authors and other new writing.   Expand the Lens Contents link on the right to quickly find sections of this lens. ===> business Sun, 09 Sep 2007 21:55:44 -0600 http://www.squidoo.com/zaurus_pda The Sharp Zaurus is a Linux-based PDA that inspires fans to create open source software even after the manufacturer has moved on to other versions.  This unique cross between a Palm and a Blackberry is surprisingly virtual, thanks to its ability to read multiple compact flash and digital card formats, and to communicate wirelessly using CF-based Wireless adapters.   Expand the Lens Contents link on the right to quickly find sections of this lens. ===> computers Sat, 02 Dec 2006 10:23:20 -0600 http://www.squidoo.com/sheywood Here's more info about me and my work and where to find it on the Web. Thanks for stopping by. people Mon, 22 Dec 2008 06:43:05 -0600 http://www.squidoo.com/software_for_collectors Whether it's bean bag toys or fine antiques, if you enjoy collecting, software can make it easier to track and value your treasures. Use the links in this lens to find software solutions to keep your collection organized, as well as other information to help you value and trade your items. sports Wed, 06 Feb 2008 05:25:24 -0600 http://www.squidoo.com/sfh2015 New Year's Eve, 2015 will be here before we know it. Thinking back to 2005, who would have thought 2010 would look like this? That said, here are some things I'd like to see at least in progress when we ring in 2016. aboutme Thu, 21 Jan 2010 00:37:59 -0600 http://www.squidoo.com/teachingonline The Web and other Online technologies have created a wealth of opportunity to learn in multiple learning models. Online educators have the opportunity to teach students at all levels in both synchronous and asynchronous models at a wide range of institutions. There are also numerous ways educators operating in more traditional classrooms can integrate the content found Online into their offline lesson plans. This lens will help educators discover the resources the Web offers them to help better connect with their students.   education Sat, 08 Sep 2007 09:02:16 -0600 http://best.susan.ever.com/ Thinking about naming your baby Susan? Since Susan is my name, I thought I'd promote its profile a little,  highlighting famous Susan's here would be cool, too. arts Fri, 02 Nov 2007 03:06:13 -0600 http://best.social-media.ever.com/ Social media uses technology to build commuities online and to enhance offline relationships. Social media taps into the collective wisdom of the group and helps spread information and influence action. arts Thu, 01 Nov 2007 01:40:30 -0600 http://www.squidoo.com/electoral_college Rather than allow citizens to vote directly for its leaders, the founders of the US created the Electoral College, a group similar to the Centurial Assembly system of the Roman Republic, which used a representative delegate to vote for different areas. Today, the role of the electoral college has been widely debated, with some saying it is no longer necessary, and others arguing for its preservation as part of our election process. newsandpolitics Wed, 06 Feb 2008 03:46:11 -0600 http://www.squidoo.com/thanksgiving_dinner Whether it's your first time cooking a turkey or you've been doing it for years, you'll find ideas for creating a Thanksgiving Feast that cannot be beat on this lens. Create a Thanksgiving feast with a little help from the Web and all the great stuff you can find here.  From menus to leftovers, you'll find your Thanksgiving ideas here. food Sat, 17 Nov 2007 19:45:57 -0600 http://www.squidoo.com/problem_based_learning Problem-Based Learning is among the hottest models for Online and traditional higher education.  Because this approach enables students to apply classroom concepts by solving real or simulated problems, this type of learning is uniquely able to prepare students to go from academia to application.  By approaching concepts using a real or simulated organization as a model, students see how what they are learning can be put to use in the "real-world." education Mon, 16 Jul 2007 17:41:56 -0600 http://www.squidoo.com/flyady Overwhelmed with clutter and short on time?  Take fifteen minutes and go shine your sink!  You'll find that taking baby steps from there will have you FLYing in no time with a little help from FlyLady Marla Cilley and her crew.  When I first tried shining my sink as a way to control my time and clutter, I found that FlyLady was on to something. I first read about FlyLady.net in the Washington Post early in 2006.  At that time, her list of "FlyBabies" was around 225,000 strong.  In April, 2006, the site announced that it had passed the 300,000 subscriber mark. Find out about FLYing and see what it can do for you.   diy Mon, 02 Jul 2007 21:01:17 -0600 http://www.squidoo.com/US_government_data_for_you As US taxpayers, we fund a massive IT undertaking that has grown into a massive amount of free information--The Online resources of the US Federal Government. In this era of increased debate over pending issues, this is one source that tells the straight story on pending legislation, since you can read the actual bills and laws as written. You can also write your representatives in Washington using links from these sites. Another benefit of government digital initiatives is the breadth of information for business users that can be accessed for free. Start here when researching.   education Sat, 17 May 2008 20:02:53 -0600