Social Marketing Strategy: Have Companies Social Connections in Outlook with Xobni
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Social Marketing Tip: Social Connections in Outlook with Xobni
Marketing online with Microsoft's Outlook seems like an unlikely pursuit. With the Xobni add-on for Outlook, online marketing with the help of social networking sites like Facebook and LinkedIn has never been easier. Organization is paramount to successful online marketing and Xobni is a great plug-in to keep you in order and on track.
In The Red Corner, Social Marketing Strategy...
In The Blue Corner, Your Competition
- Contact sport. Although social marketing strategy is hardly a sport, the Xobni plug-in for Outlook makes accessing contact information as easy as stealing the competition's playbook. Check the sidebar for specifics of any contact on your list:
- Connections. Social networking could not get any easier than with Xobni. With Xobni's handy organizational tools, you are able to see the connections of your connections at a glance to broaden your customer base and expand your audience reach.
- Conversations. If you are trying to recall a specific exchange between yourself and a customer, check the sidebar. Conversations for your every connection are organized for quick access.
- Files. Although it may never happen, should a contact or client try to place blame on you for their not receiving a particular file, check your contact information for any and all files exchanged.
- The ties that bind. With the threaded conversations enhancement, any email can be both more efficient and less ambiguous. Here is what is so great about the threaded conversations feature with the Xobni sidebar:
- Conversations are put into contextual threads, thus ensuring the flow of communication is not interrupted from the sifting through of previous emails or reading through large replies.
- Want to know who got what? Shared attachments can be searched for recipients.
- Skype or type. With Skype contact information at the Outlook user's fingertips, the choice is quick and easy with no down time searching for a phone number or username. By partnering with Skype, Xobni gives Outlook users the options of:
- Email. As you work on your online marketing strategies at three in the morning, perhaps you should opt for a simple email to a client to make certain your message is delivered without the need for an immediate response.
- Chat. You have a quick question and you find the social networking contacts with whom you need to discuss an idea online. The Skype chat feature available on Xobni's sidebar allows you to reach them all efficiently without the need for composing an email and waiting for a reply.
- Call. There are simply some discussions that are not appropriate for chat or email. With a quick click of the Skype call button, online marketing contacts may be reached for more in-depth discussions.
- Ask not what you can do for your email but what your email can do for you. Xobni's sidebar application provides multiple analytical data:
- Rankings. Contact rankings help you determine the importance of a contact as well as whether the contact should be included in a conversation with related clients.
- Graphs. See how often and with whom you have the most, or least, email contact. Emails both to and from contacts are displayed in an easy-to-decipher bar chart included in the Xobni sidebar.
- Statistics. If you find yourself scrambling to remember when (or even if) you sent an email, to whom you sent it, and at what time, Xobni's statistics are the perfect solution.
- Call off the search. Time is money and searching for phone numbers can take an inordinate amount of time. With Xobni, phone numbers are automatically extracted from your Outlook emails with contact details displayed within the sidebar.
No one ever said marketing online is easy. Xobni's add-on for Outlook makes online marketing and social networking much less tedious, allowing you more time for actual marketing.
*Image credits to BBJee
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