Yanik Silver Maverick Business Insider
Read on to get the Real Dope on it!
Let me set the stage for you...
There I was, probably 250 miles from the nearest paved 2-lane road,
Dear Internet Friend,Let me set the stage for you...
Yanik Silver Maverick Business Insider
There I was, probably 250 miles from the nearest paved 2-lane road, the lights in the "seminar" room (if you call it that - really more of a thatched rooftop deck) were mostly powered by kerosene lamps, to my left was the world's second longest surf break and in front of me were a group of 26 millionaires and multi-millionaires awaiting my presentation.
I admit it, I was starting to get a bit nervous.
Okay, maybe more than a bit...
Previously, I've spoken to groups as large as 3,000+, presented at the prestigious Wharton School of Business and conducted lots of my own seminars and workshops (costing upwards of $10k/person). So why would I get the jitters now?
Yanik Silver Maverick Business Insider
It's got to do with who was in the room - here's a small snapshot"
- A $900,000,000 International resort developer -
- A $200,000,000 motorcycle mogul
- Pair of brothers who own a $100M manufacturing conglomerate
- 14 Internet millionaires and multi-millionaires
- A top luxury Real Estate agent for South Carolina
- 3 financial services founders (with assets under management of over $1B)
- and 1 multi-millionaire service company founder
As you can see - a pretty accomplished group.
They had all come in for my inaugural Maverick Business Adventures® Ultimate Baja experience. And these 26 top-gun entrepreneurs and business leaders had each paid about $15,000.00 between membership fees and trip costs to be here (if they met our strict criteria to attend).
Yanik Silver Maverick Business Insider
My idea was to combine business building sessions while creating lifetime memories blasting 80mph through the Baja peninsula in Porsche-powered Dune buggies.
This was the 3rd day of our epic adventures and we'd driven 318 miles all day (and part of the night) through cactus forests, sheer drop-offs, dried salt beds and more, to finally arrive at one of the most pristine locations known as "Scorpion Bay". Truly an oasis of wild and unspoiled nature that is well beyond mass tourism because it's so isolated and nearly inaccessible. To put it into perspective the entire town is about 400+ strong. That's it.
So there I was literally in the middle of nowhere in Baja, Mexico...
I had NO fancy pants Powerpoint slides to use as a crutch...NO notes to hand out...NO microphone...and NO stage...
Pretty much nothing except one sheet of paper that I stuffed deep into my backpack at the start of this journey. Yep, just one measly 8 ½ x 11" paper of paper that I thought (hoped) would be useful enough to these ultra successful entrepreneurs and be worth their entire journey. I was about to find out...
What could I say to such a wide ranging group of online millionaires, B-to-B CEOs and International resort developers?
Yanik Silver Maverick Business Insider
What would create more profits for each of them no matter what business or product they sold? Those are the questions I racked my brain with over for weeks on end before the trip - and now it was time to see if I had the right answer. I called my presentation:
"Instant Leverage Points in Your Business That Bring You Surges of Cash"
Recognize any of these multi-millionaires?
There is even a billionaire sitting with me, asking my advice.
Frankly, this was the first time I presented all of this information in one place. These "Instant Leverage Points" are little tweaks and 'hacks' that immediately ramp up the bottom line with a few quick fixes. And the best part is once they are set-up - they keep paying you over and over again.As I glanced around the room to see if this was sinking in - I saw our special celebrity business icon, Jesse James, furiously writing notes. Jesse is the motorcycle mogul I mentioned earlier. He's the guy behind West Coast Choppers, a growing apparel line, and Discovery Channel's "Monster Garage" with business eclipsing the $200M mark for sales.
I'm willing to send you the whole thing for FREE as my 'ethical bribe' that I'll explain in a moment. (Keep reading for all the details in Yanik Silver Maverick Business Insider!)
Yes, that's right! I'll give you uncensored "The $15,000 Closed-Door Session" plus my entire MindMap (the infamous single sheet of paper) with my compliments for test-driving the new Maverick Business Insider newsletter.
I'll tell you all about Yanik Silver Maverick Business Insider in a second - but for now let me share with you what else I'm throwing in to sweeten the pot even more...
Extra Bonus #1: The Brand New Book '34 Rules for Maverick Entrepreneurs'
A few months ago I was invited to Necker Island, Sir Richard Branson's private island in BVI. I came as a guest of my friends, Joe Polish and Dean Graziosi. They had developed a relationship with Richard and asked me to participate in a brainstorming session with Virgin's charity foundation - Virgin Unite.
Branson has always been one of my business heroes from the way he lives his life to the fullest to his business success. I've been fortunate to have the chance to meet many of my mentors/heroes and most of them left me feeling uninspired. With Branson - it's the opposite. I'm even more impressed and inspired.
I met Richard for a few moments at SpaceShip Two's unveiling (I'm signed up as astronaut #144 on his suborbital space venture, Virgin Galactic) but this was exponentially different. Being with him and about a dozen other guests created a cool, intimate environment for meaningful conversation and interaction.
Yanik's journal on the flight home from Necker Island Flying home from Necker and I was so excited and inspired by my time with the Virgin Billionaire that I just started jotting down all my own rules for successful entrepreneurial endeavors. The same ones that have helped me achieve financial independence and become a millionaire before turning 31.
I started scribbling thoughts in my Yanik Silver Maverick Business Insider journal and I thought it would be top 10 list or something like that but I kept writing and writing. When I touched down it came to 34 rules. (You can see part of the actual journal page here including my doodles.)
I posted these 34 rules on my personal blog and the reaction totally freaked me out!
Readers went crazy for it! When I last checked there were 369 comments about this list of rules for Maverick entrepreneurs.
Now instead of keeping the rules a secret or making you go hunt for them on my blog
- here are all 34 rules right here:
It's got to be a BIG idea that you, your team and your customers can "get" in seconds.Strive to create 10x - 100x in value for any price you charge. Your rewards are always proportionate to the value you provide.
You must charge a premium price so you have a large margin to provide an extraordinary value & experience.
Yanik Silver Maverick Business Insider
Provide a 'Reason Why' customers should do business with you and pay you a premium.
Get paid before you deliver your product or service. And when possible figure out how to create recurring revenue from transactions.
You get to make the rules for your business. Don't let industry norms dictate how you'll work or who you'll work with.
Create your business around your life instead of settling for your life around your business.
Consistently and constantly force yourself to focus on the 'critically few' proactive activities that produce exponential results. Don't get caught up in minutia & bullshit.
Seek to minimize start-up risk but have maximum upside potential.
Get your idea out there as fast as possible even if it's not quite ready by setting must-hit deadlines. Let the market tell you if you have a winner or not. If not - move on and fail forward fast! If it's got potential - then you can make it better.
Find partners and team members who are strong where you are weak and appreciate being paid on results.
Your reputation always counts. Honor your obligations and agreements.
Never, ever get paid based on hours worked.
Leverage your marketing activities exponentially by using direct response methods and testing.
Measure and track your marketing so you know what's working and what's not.
Bootstrap. Having too much capital leads to incredible waste and doing things using conventional means.
Your partners and employees actions are their true core - not what they tell you.
Keep asking the right questions to come up with innovative solutions. "How?", "What?", "Where?", "Who Else?" & "Why?" open up possibilities.
You'll never have a perfect business and you'll never be totally "done". Deal with it.
Focus most of your time on your core strengths and less time working in areas you suck at.
Yanik Silver Maverick Business Insider
Make it easier for customers to buy by taking away the risk of the transaction by guaranteeing what you do in a meaningful way.
Always have something else to sell (via upsell, cross-sell, follow-up offer, etc) whenever a transaction takes place. The hottest buyer in the world is one who just gave you money.
Always go back to your existing customers with exceptional offers and reasons they should give you more money. It's 5x less expensive to sell to happy customers than go find new ones.
However the flip side is - fire your most annoying customers. They'll be replaced with the right ones.
The marketplace and competitors are always trying to beat you down to a commodity. Don't let that happen.
Develop and build your business's personality that stands out. People want to buy from people.
Create your own category so you can be first in the consumer's mind.
Go the opposite direction competitors are headed - you'll stand out.
Mastermind and collaborate with other smart entrepreneurs if they have futures that are even bigger than their present.
Celebrate your victories. It's too easy to simply move on to your next goal without acknowledging and appreciating the 'win'.
Make your business AND doing business with you FUN!
Do the unexpected before and after anything goes wrong so customers are compelled to 'share your story'.
Get a life! Business and making money are important but your life is the sum total of your experiences. Go out and create experiences & adventures so you can come back renewed and inspired for your next big thing.
Give back! Commit to taking a % of your company's sales and make a difference. It this becomes a habit like brushing your teeth pretty soon the big checks with lots of zeros won't be scary to write. If you think you can't donate a percentage of your sales simply raise your price.
Yanik Silver Maverick Business Insider
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JNFerree wrote...
Yanki,
Would like to see a future post include (your) commentary on Google Shadow and how the evolving PPC model is morphing into the next generation MMO model.
by joepro
Love IM, and love teaching it to oth... (more)




