Yellow Pages Advertising

Look...

When it comes to Yellow Pages Advertising, your prospects are going to turn to your category to decide between you... and EVERYBODY else.

That means you can't possibly succeed by doing what everyone else is doing!

It's not enough to list your company name and logo with a list of services you offer. And it's not enough to say the same slogany things (we're prompt, we're the experts) as your competition either. Do that and your ad will end up looking like a glorified business card that only proves that you're in the right category... not that you're the best option!

A great yellow pages ad stands out. It grabs the attention of your prospects and makes them care what you have to say. It features a big bold headline that practically forces them to pay attention. And it includes compelling ad content that differentiates you from the competition.

Need a little help?

Mosey on over to http://www.yellowpagesprofit.com and you'll find EXACTLY what you need.

- According to USA Today, 33% of people say there is no substitute for using the phone book.

- 81% of Yellow Pages users say they start at the beginning of a heading when they don't have a company in mind.

- The average Yellow Pages user looks at 5.2 ads when they reference the Yellow Pages.

- 66% of consumers believe that businesses with larger ads have a more established reputation.

- 42% will contact two or more advertisers.

- 63% of references in the Yellow Pages are within the display ads (as opposed to the listings)

- There are over 4200 active headings in the Yellow Pages.

- According to Statistical Research Inc. 79% of people want more information in Yellow Page ads.

- Business use accounts for 21% of Yellow Pages Advertising references. Personal use accounts for 79%.

- 81% of people who use the Yellow Pages will make contact with an advertiser.

- 76% of people agree that Yellow Pages Advertising encouraged them to contact a business they had not previously considered.

- Over 95% of homes in the United States have a Yellow Pages directory.

- 77% of adults say they reference the Yellow Pages monthly.

- 58% say they reference it at least once per week.

- In a study conducted by Wharton Professor Gerald Lohse, the following information was discovered:

* Consumers spent 54% more time viewing ads of companies that they ended up contacting.
* Ad size had the largest impact on viewing time.
* People spent 21% more time viewing color ads, than the equivalent non-color ads.