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Your Home Based Jewelry Business

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Learn how to take your Home Based Jewelry Business to the Next Level

 

After leaving a very lucrative career in financial and technology management in 2003 to pursue my dreams of crafting my own designer jewelry, I had to continually learn about internet marketing in order to stay steps ahead of my competition and grow my business. When I started my designer jewelry business 5 years ago, I would have loved it if I could have found honest answers about about the potential of marketing handcrafted jewelry on the internet. My goal is to share with you how I took a hobby and turned it into several well oiled internet money making machines that run 24/7 on auto-pilot.

Why have a blog about my handcrafted jewelry business? 

Learn how to blog about your jewelry business.

There's only one response to this, and it's that blogging for your handcrafted jewelry business is mostly easier and more robust in benefits opposed to other kinds of web marketing.

Why blogging is easier than other kinds of web marketing for your handcrafted jewelry business.

Straight forward to Design

Contrary to websites, where only a few but hardly ever all of its pages consist of static design, blogs always have one all-inclusive design for all its pages. You can also pick to design in CSS or HTML, whichever is more comfortable to you, but if you don't know any designing language, you could always pick any of the pre-manufactured template designs obtainable through the blog service
provider.

Painless to Revise or Modify

Unlike websites, which you basically have to revise or modify through manual means, blogs can be simply updated or changed by clicking on the edit button for the particular post you wish to modify. After keying in or deleting the applicable data, you will only have to click the update or save button and
that's it! Everything is back to normal and flow of traffic can continue once more.

Simple to Classify

Contrary to websites, which typically requires you to sort data or pages individually, blogs typically permit you easy control over themes and categories. With just one click, you can automatically change groups of posts from one category to another. You can also provide a description and name for each category.

The advantages of using blogs versus other forms of internet marketing for your handcrafted jewelry business.

SEO-Friendly URLs

Contrary to websites and various forms of marketing, blog services generally offer blog owners simple and SEO friendly options for choosing and developing
their blog URLs. Hence, blogs have a greater chance of rising high in search engine rankings even if they cannot be classified as websites per se.

Internal Linking

Blog owners can also make use of deep linking strategies through their posts. By utilizing trackbacks and additional types of links, they can automatically give their entries assorted links. Therefore, search engine spiders will commonly
have a more preferential stance toward these blogs and consequently giving them superior rankings. To take full advantage of this benefit, always observe the related blog entries so they can be linked together. Contemplate dividing your entries into segments or making follow-up entries. Use blog post titles that easily demonstrates to readers whether posts are correlated to other posts such
as Part One, Part Two, and Part Three.

Relating to Your Readers through RSS
Blog owners also have an easier option of relating and updating their readers merely by RSS. If customers like what they're seeing and reading, all they have to do is use the RSS link provided in the blog and they can automatically get updates, alerts, and news in their email inbox.

Tips for Diligence

Contrary to other forms of Internet marketing, writing frequently isn't rewarded but in fact punished because readers view email campaigns and keyword filled web pages irritating while search engine spiders view them with distrust. It's
positively a different world, nonetheless, when it comes to blogging. Every time a blog owner posts original content, this is comparable to one brownie point for your blog in the eyes of search engine spiders. The more you write the greater chances for your blog to gain in terms of search engine rankings. More notably, posting is free so you can update as often as you want daily.

Enhanced Interaction

You can also communicate more and better with readers and clients by blogging. Most importantly, the blogging community is much more lively than people who frequent forums or subscribe to email alerts. Bloggers like to write and are therefore more apt to interject on whatever post you have. Each comment, by the way, is also viewed as a brownie point in your favor.

If the above points and benefits have convinced you to make a blog for your handcrafted jewelry business, here are some pointers you should remember:

Select your title cleverly, whether it's for your blog itself or for any of your entries. Titles are one of the most substantial things in the eyes of search engine spiders.

Be succinct and concise. Bloggers are rarely in favor of monotonously long posts. They want brevity not detail.

Your Home Based Jewelry Business


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BettyWong

Nice article on blogging. I can't wait to get my blog started. Thanks for the great tips!

ReplyPosted July 25, 2008

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JohnSBrana

About JohnSBrana

I am a designer of unique one-of-a-kind custom handcrafted fine jewelry, wire sculpted jewelry, and fused silver and gold jewelry for both men and women.

Handcrafted Fine Jewelry by John S. Brana

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