The science behind YouTube super stars
Read through this lens and at the end you'll be able to calculate how much traffic you can expect for your YouTube videos. And don't forget to share this lens with your friends.
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Table of Contents
Overview
Once you understand how these categories work you can use this knowledge to your advantage and become a YouTube super star.
The essense
Once you get the hang of it you'll be able to hone in to the viral or quality 'effect' and actually trigger it for all your future videos.
What you'll need/who this is for
Open the Insight panel of your most viewed video now. What you'll see is a graph showing a history of daily views. You'll work with this graph in the next steps.
Step 1: determine peak day
You may find there are multiple peak days. If this is the case your video is neither viral nor quality. Check out the graph for you second most popular video.
Step 2: determine the category
These two categories are:
- Viral or exogenous critical (EX-C): in this category videos rise to peak day very quickly. They rise anywhere from a few days to two week (rising in one day is not viral!).
- Quality or endogenous critical (EN-C): in this category videos rise to peak day slowly. They rise over the course of multiple weeks to months.
Rising refers to the period starting with the day traffic starts to pick up to peak day. In this period each day or week gets more views than the day or week before up until peak day.
Note: if your video is still fresh peak day may not have happened yet! If your video has been posted more than one week ago and views are still rising you most likely have a quality or EN-C on your hands. Congrats! However, in that case you won't be able to accurately predict how many views you'll gets. You can do the calculation but you have to remember that the actual number of views will be higher, probably much higher!
Step 3: calculate how many views your video will get
You only need to look up one more detail: the approximate number of views on peak day. You can find this on the Insight graph of your video. Try to be as specific as possible but don't hurt yourself.
Now click on this link and enter these variables:
- Peak day
- The number of views on peak day
- viral or quality
Click 'Calculate' and you'll know how many views your video will get starting from peak day. The number is an approximation, it can be off by as much as 20% in either direction. Still, it will give you an idea.
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