Why Do My Videos Look Terrible on YouTube?
The key for YouTube to display your video the best possible way, is to upload the best possible quality video that meets or exceeds their requirements. That is by encoding videos the right way.
I'll show you a few ways on how to encode, compress or optimize your videos before uploading them to YouTube.
But first, let me tell you why your YouTube videos look awful.
Two Reasons Why

2. Scaled Up Player: YouTube expands the video for viewing to 480x360 pixels in its website, thus degrading the actual video resolution of 320x240 pixels, namely the video looks softened and sometimes pixelated. It's the same effect when you view a DVD at full screen in your computer. You're not increasing the number of pixels, just spreading them out further.
They made a decision that most users would favor size over quality. They know what they're doing, they're overwhelmingly popular!
High-Quality YouTube Videos
Read more, keep watching and then try my encoding recipes!
Things To Consider Before Optimizing Your Videos For YouTube
Important Facts on How to Encode Videos
1. Read How To Shoot and Edit Videos For The Web.2. YouTube (newest) recommended settings are:
- H.264, MPEG-2 or MPEG-4 format
- 640x480 (SD) or 1280x720 (HD) for 4:3 & 16:9 aspect ratios.
- Frame rate should be the same as original video
- Sampling rate: 44.1KHz for MP3/AAC audio
4. It's very important that you keep an aspect ratio of 4:3, otherwise the quality of your video will be degraded. Flash 7 codec performs best when the frame width and height use multiples of 16. This is optimal for video playback.
5. You need to get a high quality video encoder. Keep in mind that most video editing programs such as Apple Final Cut Pro, iMovie, Adobe Premiere Pro, Windows Movie Maker or Sony Vegas, come with an encoding engine so you can export your videos directly from the timeline.
6. In Normal Mode, YouTube resizes your videos to 320x240 pixels, encodes them to Flash 7 at a data rate of approximately 250 kbps and compresses audio to mp3 (22.050 KHz, monophonic).
7. YouTube has updated its technology, and now you have the option of watching some videos at a higher quality or in HD 720p Mode. Read YouTube High Definition for more in-depth info.
8. In Hi-Res Mode, YouTube creates 2 new copies of your video:
- 448x336 pixels, Flash 7 video @ 900Kbps. Audio @ 44.1KHz Mono.
- 480x360 pixels, H.264 video @ 512Kbps. Audio @ 44.1KHz Stereo.
What Do You Think of My YouTube Encoding Techniques?
Rate this lens, if you don't mind...
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Reply
- brittzy brittzy Nov 26, 2009 @ 8:51 pm
- great lens! thanks for the info. i like posting movies on youtube, but have found that i am going to need to plan better as i film and post them up there in order for them to look better. thanks for the advice! i hope you'll check out my movies on youtube sometime. my username is baffsmedia.
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Reply
- praise praise Oct 29, 2009 @ 1:12 pm
- Great lens, thanks for the info. Now I know why some of my videos are not up to snuff. 5* and will follow you on Twitter too.
Cheers,
Debra
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Reply
- joseph7384 joseph7384 Sep 3, 2009 @ 11:34 pm
- You have done a great job here, excellent tutorials and images.
- Load More
Did My Encoding Settings Work Out For You?
Compressing Videos for YouTube Tutorials

The following tutorials will give you an idea on how to compress videos for YouTube, but you need to understand that the key is to input the right settings.
Compressing Videos for YouTube Using Sorenson Squeeze
This is my favorite compression tool!
Very user friendly. You can encode your video to the most popular formats in the video industry (H.264, WMV, RM, MPEG-2, MPEG-4, MOV, MP3, MP4, SWF, On2 VP6 and Spark FLV) with a variety of codec compression settings. Recommended for intermediate or expert users.
Review: Sorenson Squeeze 4.5
Squeeze is a little bit pricey, although it's worth every cent.
But you can always get a copy for a fraction of its regular price, $500, on eBay. Check it out!
Fetching new data from eBay now... please stand byLearn from The Pros
Web Video: Making It Great, Getting It Noticed
Amazon Price: $26.39 (as of 03/11/2010)![]()
This book is loaded with lots of information about the elements of producing quality web video, including tips and recommendations about equipment purchasing and use, guidelines for shooting scenes and editing footage, and creating appealing stories. The book provides guidance on types of shooting: events and interviews, video blogs, news, and how-to videos.
Complete Training for Sorenson Squeeze 4.5
by Nate Caplin
Class On Demand: Complete Training for Sorenson Squeeze 4.5: Sorenson Educational Tutorial DVD
Amazon Price: $99.95 (as of 03/11/2010)![]()
Used Price: $99.51
Learn to compress and deliver high quality QuickTime, MPEG-4, Flash, Real Media, and Windows Media files. You'll also learn to create MPEG-1 or MPEG-2 files for CD or DVD delivery. This training includes the hottest tips and tricks for outputting "Squeezed" files for use with severs, authoring programs, audio programs, multimedia presentations and much more!
Compressing Videos for YouTube Using QuickTime Pro 7
Tutorial
Digital Movies with QuickTime Pro
Digital Movies with QuickTime Pro (Digital Filmmaking Series)
Amazon Price: (as of 03/11/2010)![]()
Digital Movies with QuickTime Pro is the first comprehensive book to teach home computer users (Windows or Mac) how to make digital movies from start to finish.
Free Software for Compressing YouTube Videos
Windows Media Encoder (WME)
- Windows Media Encoder (Free)
- Powerful tool for encoding Windows Media Video (WMV) Files. Though free, it has steep learning curve. Recommended for expert users.

Download, Save and Convert YouTube Videos
Movavi Flash Converter
DVD to YouTube Converter
Looking for an easy tool to do the job?
iSofter DVD to YouTube Converter is fast and easy to use DVD to YouTube video converter software. It helps you convert home DV or DVD to YouTube supported video MPEG-4(DivX,XviD) with excellent image and sound quality.
The YouTube converter tool also supports convert VOB to MPEG-4(*.avi). It supports audio formats such as MP3, WMV, M4A.
Compressing Videos for YouTube Using Windows Media Encoder
Tutorial
Free Software for Compressing YouTube Videos
Tutorial
Very powerful video capture/processing utility for Windows platforms. Easy to use interface, although compression codec settings are somewhat for knowledgeable compressionists. Recommended for expert users.

VirtualDub or VDub is a very sophisticated encoder for those who have experience with compressing tools. A straight forward approach using Xvid codec.
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YouTube High Definition
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How to Make Videos for The Web
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If you are making a video that is going to be displayed on the Internet, there are a few things you can do to improve the look on the computer screen. With better techniques, you can create videos that compress easier and play better on the Web.
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How to Set Up The Right Poster Frame in YouTube
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How to Tell a Visual Story
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Filmmaking is the process of making a film, a movie, a video. It's a collaborative art and the process is one where the film gets written many times before you end up with a finished print. All film elements must work together to support the s...
A Must Read
Real World Video Compression
Amazon Price: $34.19 (as of 03/11/2010)![]()
The book begins by describing the basic concepts of video compression, explains why you might choose a particular compression tool over another, and covers important workflow practices. A valuable learning tool for anyone learning to encode video, whether they are bloggers, DVD authors, video editors, or students.
Convert Your Home Movies Into YouTube Movies
Video Capture Your Analog Movies Into Your Computer
Convert your VHS, S-VHS, Hi8 and 8mm analog tapes to DV into your computer.
Fetching new data from eBay now... please stand byThe Best Encoding Settings
Coming up next, I will explain to you few techniques, in detail, on how to encode high-quality videos for YouTube. If you follow them correctly, your videos will be greatly improved. Enjoy!
PS: Please let me know how it went with your videos.
Steve Jobs Talks About H.264 Codec
1. Encoding H.264 Videos For YouTube
Tips For The Hardcore Compressionists
If you got to this stage in the article then you are probably pretty serious about getting the best settings and filters compressing videos for YouTube using QuickTime Pro or Sorenson Squeeze. 1. Use H.264 codec, the best MPEG4 codec in the market today.
2. Set Quality to Best.
3. Set rate control to 1-pass Constant Bit Rate (CBR). So no Variable Bit Rate, no Multipass. YouTube transcoders prefer CBR.
4. Set key frames to every 30 frames or less. The more key frames the more information your video will have. YouTube transcoders loves keyframes. I usually set key frames every 15 frames in my high motion videos, however keep an eye on the file size.
5. Set data rate to 10000 kbps or more, depending on the running length of your video. Keep an eye on the file size.
6. Set aspect ratio to 640x480 for NTSC or PAL, or 1280x720 for HD video.

7. Set frame rate same as original video.
8. Set audio compression AAC: 44.1 KHz, 128 kbps (320 kbps for HD video), 16 bits, stereo.
9. De-interlace your NTSC or PAL source videos, especially if it's high motion.
10. Apply filters to improve the look of your video: a bright/contrast filter and/or an image sharpening filter.
Remember, all these compression settings are the best compromise between keeping the video smaller than 1GB and keeping as much information as possible from the original video file.
H.264 Encoding Example
Or watch YouTube Lo-Res version below.
2. Encoding DivX Videos For YouTube
Tips for The Hardcore Compressionists
1. Buy and install DviX Pro Codec
2. Open VirtualDub and "Open video file" so it loads into the viewer.

3. From Video menu, choose Compression and it opens a new window. Select video compression: Divx 6.x codec (2 Logical CPUs) and click Configure.

4. Then it opens the Divx Codec Properties which has 3 tabs. Please use this DviX tutorial as reference.
5. On the Main Tab. Set Certification Profile to Unconstrained. Set Encoding Presets to 10. Set Rate Control mode to 1-pass quality-based, and Fixed quantizer to 4. This action will set the bit rate to about 10Mbps.

6. Leave Codec Tab the way it is.

7. On the Video Tab, Set Format In to the appropriate value, depending on your source and Format Out to Square Pixels. Check "No resize or format conversion". Leave everything else as default, since Filters will be used to resize, deinterlace, etc. Click OK twice to close the DivX settings.

8. Now we're ready to apply some filters. From VDub's Video Menu select Filters...Then apply deinterlace filter if your source is NTSC ot PAL video, resize filter to set aspect ratio to 640x480.

9. From VDub's Video Menu select Frame Rate...If your source is 29.97fps or 30fps, set "Frame rate conversion" to No Change. If not, click "Change to 30 frames per second". Leave everything else the same.
10. Install the MP3 codec for VirtualDub LAME MP3 encoder. Once the downloaded file is extracted, select, right click the LameACM.inf file and do Install.

11. From VDub's Audio Menu select "Full processing mode", then select "Compression...". The choose 44.1KHz 128kbs Stereo CBR.

12. Apply other Filters to improve the look of your video: a bright/contrast filter and/or an image sharpening filter.
13. From VDub's File Menu select "Save as AVI" and your source file will be processed.
Remember, all these compression settings are the best compromise between keeping the video smaller than 1GB and keeping as much information as possible from the original video file.
DivX Encoding Example
Or watch YouTube Lo-Res version below.
Very Useful YouTube Websites
- Creating Amazing Video Content with H.264
- QuickTime 7 Pro makes it really easy to create stunning video with the new H.264 video codec in QuickTime 7. Simply follow these straightforward instructions to get impressive results:
- The Amazing YouTube Tools Collection
- Here is a collection of several YouTube third party tools which enhance your YouTube experience
- How To Upload Videos To YouTube
- To get started, the first thing you should do is click on the "Upload Videos" icon in the upper right corner of the YouTube home page:
- YouTube Layouts
- BackgroundTube.com is here to serve one very small purpose, to give you free, professional looking backgrounds to use on your youtube channel. Backgrounds you find here will always be free and awesome..
- Poking at YouTube
- Read this well thought article on how YouTube might be doing its Flash server encoding.
- Encoding for YouTube Using Apple Compressor
- This is a good tutorial on how to encode YouTube videos using Apple Compressor. I'd recommend you read it, however you can apply my QuickTime settings ad compare results.
- 6 tips for High Quality Youtube Video.
- If you follow these tips you'll achieve very good results. For encoding tools go, use whatever works for you. I used QT Pro.
- 8 Tips to Make Your YouTube Video Go Viral
- A must read if you want your YouTube video go viral. Don't miss it.
- Higher Quality Videos: Uploading Higher Quality Videos
- YouTube accepts a wide range of video file formats such as .WMV, .AVI, .MOV, and .MPG. Here are a few things that may work well for you.
For The Hardcore Video Compressionist
Video Coding for Mobile Communications: Efficiency, Complexity and Resilience (Signal Processing and its Applications)
Amazon Price: $118.00 (as of 03/11/2010)![]()
This book considers how to enable real-time, mobile video communications by raising coding efficiency, reducing computational complexity, and improving error resilience. The solutions are based on video source coding, and use a motion-based approach to address the problems.
3. Encoding FLV Videos for YouTube
You Must Have a Flash 7 aka Sorenson Spark H.263 Video Encoder
Another way to have a high-quality YouTube video, is to avoid that YouTube servers re-encode your uploaded videos.How can make YouTube servers not to touch my uploaded videos?
The trick is to fool YouTube into NOT re-encoding you FLV file. So the only way is to upload Flash 7 files to YouTube with a bit rate NOT higher than 350 kbps, so that YouTube will NOT re-encode your file. DO NOT use On2 VP6 Flash codec (FLV 8), since YouTube will re-encode your video, thus it'll be degraded. Remember, the goal is to make YouTube to accept your video without "touching" it.
I would recommend this method if your video is an animation, a presentation, has little motion and/or few scene changes.
Unfortunately this method is not working anymore, we're researching for a different method to achieve similar results. Please feel free to experiment with it.
Which Flash encoders can I use?
Flash encoders such as Sorenson Squeeze, FFmpeg, Riva FLV Encoder or MEncoder. I particularly like Sorenson Squeeze for its user friendly interface. Flash encoders are for intermediate to advanced compressionists. They are not designed for the casual user.
Which parameters should I use with my Flash video encoder?
These are the main parameters to use with your Flash 7 (also known as Sorenson Spark H.263) encoder to accomplish the goal:
1. It's very important to have a high-quality source video.
2. Set target bit rate to 347 kbps.
3. Output aspect ratio should be 320x240.
4. Set frame rate to 15fps if your source is 29.97 or 30fps, and 12fps if your source is 24 or 25fps.
5. Set key frames to every 100 frames or more without compromising the quality of the video. The bigger the value, the smaller the file.
6. Set rate control to 2-pass Variable Bit Rate (VBR) or Multipass.
7. Set audio compression to MP3, 22.050 KHz, 48 kbps, 16 bits, monophonic.
8. De-interlace if your videos, especially if they are high motion videos.
9. Apply filters to improve the look of your video: a bright/contrast filter, a noise filter or/and image sharpening filter.
10. If your video looks good already after applying the above settings, you can still improve it, but remember you need to keep your bit rate to less than 347kbps. So you may try one or more of these settings:
- Up aspect ratio to 448x336 pixels
- Up audio rate to 44.1KHz 64kbps Stereo
- Up audio frame rate to 30fps if your source video is 29.97 or 30fps
- Up audio frame rate to 24fps if your source video is 24 or 25fps
How can I calculate and measure the bit rate of my Flash video file?
1. Use the Flash video FLV bit rate calculator to figure out which parameters you are going to use. Select Video Codec: Sorenson Spark. Play with the Adjustments to find the best values for your Flash video encoder. Keep in mind that the calculator is not 100% accurate, so it'll be some trial and error involved. Click on the picture below to start.

by Robert Reinhardt
2. There is great free tool to get the bitrate of a flash video file called MediaInfo
FLV Encoding Example
By the way, if you are an expert compressionist you can check out the excellent VideoHelp forum to learn how you can improve the quality of your YouTube videos using advanced techniques.
Camtasia Studio Videos
TechSmith Codec into H.264 Codec for YouTube
Case Study
Putting It All Together
I uploaded 3 encoded videos to YouTube from the same source. Now the source video is an animation, namely it has far less color and luma information than a straight video.Source Video
Video: DV NTSC 740x480 29.97fps 30Mbs
Audio: PCM 16bit 44.1KHz Stereo
Encoding Settings for Each Video:
Video 1
Video: Flash 7 320x240 15fps 250Kbs 2-pass VBR
Audio: MP3 22.050KHz 16bit 41kbs CBR Stereo
Video 2
Video: DivX 640x480 29.97fps 10Mbs CBR
Audio: MP3 44.1KHz 128kbs CBR Stereo
Video 3
Video; H.264 640x480 29.97fps 5Mbs CBR
Audio: AAC 44.1KHz 128kbs Stereo
As you can see and listen, video 1 has stereo sound and it looks fairly good. Now, videos 2 and 3 look similar to each other in normal mode, but they both look worse than video 1. However, in hi-res mode, they both look superior to 1.
This experiment shows that for an animation, video 1 like settings can be an option since it looks good enough, in spite of some blur on scene changes, but it will be displayed with the same resolution and quality, at all times and anywhere, regardless of the user bandwidth,
Need One on One Consultation?
If after reading the whole article and suggestions, you still have trouble understanding the encoding procedure for YouTube and you want to implement my recipe to your videos, you can contact me for a phone consultation.By the way, if you have a YouTube video that looks really, really great as a result of my advice, please let me know.
Can I Use Similar Settings For Other Video Sharing Sites?
Absolutely. The video compression settings shown above will improve your videos as well on Web 2.0 video sites such as: AOL Video, Blip.tv, Castpost, ClipShack, Dailymotion, eyespot, Flurl, Google Video, Grouper, iFilm, Metacafe, MySpace, Revver, Stage6, Veoh, VideoEgg, Vimeo, vSocial, Yahoo Video, etc. Did You Know About These Topics?
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