Some Interesting Direct Mail Facts 

Amazing statistics.

Did you know......

Businesspeople and consumers keep useful mail. It inspires them for future marketing and purchases.

Facts about the "Boomers" - Born 1947-1964

95% of Boomers sort through their mail the day they bring it in
79% bring in their mail the same day they receive it
50% say they look forward to discovering mail each day
72% of Boomers worry about providing personal information on-line

The Rest
98% of consumers bring in their mail the day it's delivered, of these, 90% of them will determine which mail is kept for review.
56% say receiving Direct Mail is an adventure.
77% of non-customers report that direct mail was what drove them to complete a credit card application on line.
73% of Gen-Y and 68% of Gen-X retail Direct Mail readers have used coupons in the mail.

Research has also revealed that working together, Specialized Direct Mail and the internet are vital to one another.

People that received a direct mail piece made:
16% more site visits
Viewed 22% more pages
Spent 15% more time at the site.

Direct Mail is very personal. 

People value that.

Direct Mail is really very personal. You can touch it. People value that.

Unlike email of today, business professionals and consumers like to open mail and review it, often multiple times. They're not afraid of getting a computer virus by reading it.

Direct Mail adds value to your message and will ignite an immediate response in most situations.

Direct Mail has a greater chance of being considered, as it nearly always reaches its intended audience.

Direct Mail offers a unique access to your recipient.

Direct Mail helps the recipient make a decision, in making purchases, selecting suppliers, vendors and help in connecting to events and training.

Direct Mail communicates and drives response.

BENEFITS OF DIRECT MAIL 

DIRECT MAIL:
Generates new sales
Promotes Interest
Drives Traffic to your store, office or web-site
Builds brand recognition

Right on Target: Direct mail allows you to focus on your specific audience and direct your mailing campaign to the exact target market you want to reach.

Personalized: Direct mail personally addresses your customer. Create specialized messages tailored to your audience, appealing to their wants, needs and interests.

Unique: Direct mail allows the customer to hold your message in their hands, allowing them to refer to it often. Encourage customer interaction with specialized papers, creative graphics, colors and samples.

Results: Direct mail allows you to track your results easily and efficiently.

Cost Efficient: Advertising dollars go further with a Direct Mail campaign, because your message is targeted directly to the customers you want to reach.

Mail Order and Direct Marketing 

Reaching Customers Through Innovation

SPECIALIZED MAILING, INC.

Direct maill specialists. When you want to get your message delivered, these are the people to call.

Creative Services and Branding Solutions

Creative concepts, graphic design and event solutions.

Centerpointe Research Institute 

The Most Powerful Personal and Mind Development Tool on Earth!

The Target Audience. 

Things to consider when creating a Direct Mail Campaign.

Women buy or influence the purchase of 85% of all products and services sold in this country.

40% of all businesses in America are either owned or partially-owned by women. Making them more interested in business products and services.

51% of all corporate purchasing managers and agents are women.

27% of households in America are female-headed households with no spouse present.

Most women buy their own cars and computers. And not only do they buy their own big-ticket items, but they also have major decision-making power over all major purchases for the family, such as major appliances, family vacations, and the like.

Woman often take the lead doing the upfront research into purchasing products and services.

Women may be tougher and more demanding customers, but once they've purchased from you they will more likely buy from you again and refer your product or services to others.

Direct Mail for Today's Consumer 

Resources to help you along the way.

Professional Mailing Solutions

Direct Mail Solutions- Easy to follow directions.

Print, Video and Stage Design

We invite you to explore a sampling of our digital video production, print and stage design prowess by simply selecting and clicking on any one of the film frames.

Pre-Planning and Reliable Resources are Essential. 

Things to get organized before you get started.

Define your budget.

Do you have a mailing list or do you need to build, buy or rent one?

BEST RESPONSE RATES
When targeting your mailing list be sure to include the following information:
- The person's Full Name
- Full Address with Zip Code
- Telephone Number
- Gender
- Occupation
- Date of Birth
- Hobbies, marital status, children, if applicable
- Email address

Who will design the mail piece?

What about a printer?

What postage rate will be the best for this campaign?

Specialized Mailing Resources 

Getting the job done.

Sensible Marketing and Direct Mail Advice

One stop shop for all of your Direct Mail needs. You can see how much I love this company!

Creative Services and Media Solutions

Full digital production studio & staff for exceptional creative designs.

Create Artistic Mail

Thousands of ideas for making artistic mail pieces.

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yojspew Great lens! To help you understand more what Direct Mail Marketing is all about...just visit this Direct Mail Marketing . Posted March 06, 2008