Marketing YTB on the Internet

Web 2.0 is the term being used to describe the "new" internet technologies which have gained prominance over the past few years. The term encompasses weblogs (blogs), wikis, podcasts, RSS feeds, social bookmarking and networking websites, and web application programming interfaces (APIs). All of these provide a much higher level of interactivity than the "old" read-only websites.

There are hundreds of these applications on the web already, and new ones are being added daily. You are probably already familiar with MySpace, Facebook, and YouTube, to name three popular examples; and yes, Squidoo is in this category too.

All of these applications have commercial value to business owners, especially those of us following the "relationship-based" business model. The marketing "presence" is growing steadily, and it's obvious why. An entire web-saavy generation occupies this space. It's worldwide, 24/7/365, and it's growing at a phenomenal rate. One source claims that YouTube received more hits last year than Google! So how do we access this new and growing market?

You could just dive in and hack away, attempting to get someone's attention. Or you could go about it systematically, with a program that is specifically designed for network marketers.

Not too long ago I downloaded Ann Sieg's ebook, The 7 Great Lies of Network Marketing, then I purchased her very successful ebook, The Renegade Network Marketer, and began using and promoting her marketing system. This has all been GREAT, practical, and I have learned a lot about doing business on the internet. But now I've found a goldmine!

Mike Klingler at MarketingMerge.com has developed a training and mentoring program called Renegade University, that uses The Renegade Network Marketer as a get-you-started coursebook. I upgraded to the professional version and am now receiveing step-by-step webcast video and webinar instruction on how to gain entry into targeted web 2.0 applications. I've only been in the program a short while, but my YTB Travel Store is already being seen by hundreds of new, potential customers and prospects.

At Renegade University Pro they take it one step at a time. Our first practical instructional series was on learning to Squidoo. Guess what? This lens is my homework...how'd I do?