48 Ways to Advertise and Increase Traffic to Your Zazzle Gallery

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Increase Your Zazzle Gallery Traffic and Make More Sales with These Easy Promotion Methods!

Zazzle is the print on demand t-shirt service that graphic designers use to create their own shirts and apparel, then charge their own royalty rate markup. The site has a huge marketplace, with hundreds of thousands of unique items. The Zazzle marketplace, however, is just one way to get exposure for your products. Zazzle galleries can be promoted and advertised through many other methods like search engine optimization, hosting your own website, blogging, linking, social networking, bookmarking and through forums. Read on to find more ideas to promote your gallery...

Ways to Increase Your Traffic and Sales to Your Zazzle Gallery 

Get those sales up with these simple promotion methods

1. Make a Squidoo lens to promote your Zazzle gallery. It's easy, it's quick, it's effective.

2. Make another Squidoo lens for each niche or theme of your Zazzle gallery... and another, and another.

3. Blog about your Zazzle gallery and don't be boring.

4. Make a Google Base feed for your Zazzle store.

5. Promote your Zazzle gallery in the appropriate forums.

6. Get more links to your gallery. This will help with search engine traffic, and eventually sales.

7. Leave business cards at your local post office, coffee shop, daycare center, grocery store, and especially with people that you meet.

8. Give a business card to every one of your friends and family.

9. Fill out the description in each of your items, and make the description different.

10. Fill out the tags for each of your items, and describe your item thoroughly.

11. Utilize all of the products you can that look good with that design on it. You'll get more exposure, and you'll be able to cross promote your items.

12. Plan a giveaway or contest. Nothing gets people interested like that four letter word, FREE.

13. Start an Email marketing campaign for your store. Start small, and work your way up!

14. Get extra exposure and sales by listing your item on other websites outside of Zazzle. Where? Blogs, t-shirt contest websites, and shopping comparison sites, to name a few.

15. Get listed in relevant web directories.

16. Make a YouTube video for your gallery.

17. Join Twitter and tweet about your latest designs or interesting content.

18. Join Facebook, find your friends, find people that would be interested in your product, and network.

19. Join MySpace and create an interesting and fun page that users will enjoy visiting (and spreading the word for you).

20. Cater to your niche and find the people interested in your stuff, wherever (or wherever they might be and network there.

21. Network with other bloggers to attract links and gain some fans.

22. Social bookmark your gallery, your Squidoo lenses that promote them, and any blogs that mention your store.

23. Customize your Zazzle gallery and make the front page look more attractive to potential customers.

24. Host your own website and use the Zazzle store builder.

25. Buy a forwarding domain so your URL is shorter, easier to remember, and more marketable.

26. Participate in the forums on Zazzle to learn new things and get new ideas.

27. Comment on other Zazzle products that you like, especially in your niche.

28. Ask someone else to blog about your Zazzle gallery.

29. Be sure to add your Zazzle Squidoo lenses to all of the Zazzle groups, like Zazzlers United.

30. Make it easier for customers to find your products by organizing your storefront into categories with custom pages. Then, customize each page of your gallery.

31. Create informational pages within your Zazzle gallery. Add an about me page, a featured products page, or other useful pages that your audience might enjoy.

32. Buy your own products and wear them. No one will promote you like you.

33. Link your social networking profiles to your Zazzle gallery.

34. Donate your products to a local charity fundraiser or auction where your stuff will receive the most exposure.

35. Help out other Zazzlers in any way you can. Some, but not all, will return the favor and help you by getting you links, traffic and valuable tips.

36. Become active on new social networking sites.

37. Research keywords with one of the many tools available for free online.

38. You're already a graphic designer... so create a custom logo for your store, along with any other creative banners or graphics that might spiff it up.

39. While the site might be nofollow, add photos related to your site to flickr, along with links to your gallery. A little traffic never hurts.

40. Find out where your traffic is coming from with Google Analytics.

41. Become a reviewer on Amazon...some of these people's profiles have a PageRank of 6! A great link to have to your gallery.

42. Sponsor a team in your local town with your own t-shirts.

43. Start a fan page on Facebook.

44. While you're at it, start your own Facebook group.

45. Don't forget word of mouth advertising! Word of mouth works better than any other type of advertising.

46. Constantly add new designs. Flooding the marketplace with your unique designs will surely result in traffic.

47. Link all of your galleries together. Create links on your home gallery page and link away.

48. Optimize the title tag of your gallery. This is one of the most important parts of SEO for your Zazzle gallery!

How Many Products Do You Create a Month for your Zazzle Galleries? 

Take this poll and tell everyone about your creations...

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An Example of the Zazzle Module on Squidoo 

This module can feature your products, or someone else's Zazzle products

The Zazzle module is quick and easy. It really couldn't be simpler. Just enter your store username and filter by keyword. These work best if you build a lens for each niche of your store, and several modules with different types of products.

powered by Zazzle.com

Never Stop Creating!

One of the worst things you can do is to sit back and think your job is done. Keep creating new products consistently to ensure sales keep coming in and new product can be found by your customers.

More Zazzle Help Lenses on Squidoo... 

More ways to get promote your gallery!

Do You Have any Tips You'd Like to Share With Other Zazzle Gallery Owners? 

Find more Zazzle tips by LakeErieArtists here.

Some of my Zazzle galleries...

Kiwi T-Shirts | Poltical Apparel | Italian Heritage Themed T-Shirts

Earthgoddess wrote...

Awesome Lens...Love it :)

ReplyPosted November 03, 2009

Squizzler wrote...

Here's a tip hot off the press. Zazzle recently introduced several upgrades including the ability to create a custom product sort order for each store category. This is great news if you want to choose which products your customers will see first when they visit your store. The feature is quite powerful but there is some learning involved so we put together a product sort function tutorial on our 'Zazzle with Pizazz' site.

ReplyPosted September 18, 2009

naturesfun wrote...

Thanks so much for all the great ideas. Zazzle is really a fun way to express ourselves.

ReplyPosted September 13, 2009

OhMe wrote...

Thank you for this wonderful information. You answered a lot of my questions and I am lensrolling to Ohme's Zazzle

ReplyPosted August 16, 2009

ljlhdesigns wrote...

Awesome! Very helpful.

ReplyPosted August 14, 2009

spirituality wrote...

Great lens - you've been blessed by a squidoo angel :)

ReplyPosted July 14, 2009

aj2008 wrote...

Very good lens and lots of great tips that I will use when I finally get around to setting up a zazzle store! Blessings to you (and I am sorry its taken so long for me to find this lens!)

ReplyPosted June 29, 2009

almawad wrote...

A lots of my designs got very high ranks at google and top ten views awards at zazzle . I was shocked because they were poorly tagged . So how all that happened ?
My titles are usually two or three words - and I am blogging about my designs .... That could be the secret . I do not want to say that tags are not important - just wanted to share my experience ...

ReplyPosted June 26, 2009

59rjv wrote...

Great lens and great information. Will definitely be useful to me. Well done! 5* for sure!

ReplyPosted June 23, 2009

Dynomoose wrote...

One really basic thing that people tend to forget is to set your signature on email, websites and forums to link to your shops.

ReplyPosted June 23, 2009

scenesfromthepast wrote...

Hey there. Great lens. I'd love to know the specifics in the form of a tutorial on how to use Google Base for Zazzle shops and products.

Thanks,
Scott
http://www.zazzle.com/scenesfromthepast*

ReplyPosted June 22, 2009

NathanLee wrote...

Thanks... I am looking forward to creating some cool stuff. It looks like I am going to have to keep my squidoo eye on you so that I can learn from you phenomenal success.

Thanks again for the welcome...looking forward to reading more of your cool lenses.

ReplyPosted June 12, 2009

BleuMoonsAttic wrote...

What a great idea. Wonderful and informative lens. Thanks for adding Zazzle Dazzlers, I lensrolled you to our lens, 5* and faved. Great Work!!

ReplyPosted June 06, 2009

morris27 wrote...

Great Lens..., 5*, Morris

ReplyPosted June 05, 2009

Lensmaster

Magins wrote

fantastic list! Extremely helpful! Joining groups and going on the forums has helped alot.

Reply Posted June 05, 2009

bostonsandboxers wrote...

Great tips! I've lensrolled you and rated a 5!!

ReplyPosted June 05, 2009

surrealitee wrote...

Impressive list. Glad I found it!

ReplyPosted June 05, 2009

Lensmaster

BlockQuote Products wrote

A resource list to get the "word" out there - promoting can be challenging, all suggestions help.

Reply Posted June 05, 2009

Maura46 wrote...

WOW, this is an excellent and extremely helpful list. Thank you so much!

ReplyPosted June 05, 2009

KarateKatGraphics wrote...

Very nice job! I've been pleased with the sales at our gallery, but hitting more of your 48 tips would doubtless beef them up. 5*****

ReplyPosted June 05, 2009

spidersoncider wrote...

i am still trying to work out how to get more visitors to my site and conversions.
I am not that good at blogging.

will research more into it

ReplyPosted May 26, 2009

iac_professionals wrote...

This is a GREAT lens and that was a GREAT marketing list - that can even apply to things outside of Zazzle (of course changing a few things up). Fabulous job! Two thumbs up!

Check out our Virtual Assistant lens (much more than just VA stuff) - we offer social media and networking tips and resources, Professional Coaches resources and other business resources.

We hope to see you there!

IAC Professionals

ReplyPosted May 25, 2009

henzy wrote...

great lens, great tips

ReplyPosted May 19, 2009

kiwisoutback wrote...

in reply to CrypticFragments Can you add photos of the designs? Or photos of you working, or of your studio, your computer, things related to what you do? I know adding photos of the actual products with a link back to your store might be considered spam, but I've seen many people link to their personal site. Maybe it just needs a more subtle approach? Let me know how you make out.

ReplyPosted May 14, 2009

CrypticFragments wrote...

did you know this "39. While the site might be nofollow, add photos related to your site to flickr, along with links to your gallery." will get your flickr account flagged and likely suspended?

just so you know! flickr CS sent me a direct mail ordering me to remove ALL links to my Zazzle immediately it's against their TOS

I recently started a new line of PEACE products and the lens is Tees for Peace

ReplyPosted May 13, 2009

view all 34 comments

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