Zazzle 101 ... How to make a profit on Zazzle

bdkz by bdkz
Last updated: 02/11/2012

Top 10 Zazzle Tips

Zazzle is one of the Print-on-demand companies out there that allows people to design & sell their own creations. I love Zazzle's ease of use, versatility, range of products and the fact that I can make money be selling my art.

I've put together this comprehensive lens so that you can see exactly what Zazzle has to offer!
Get started with my Top 10 Tips to have a profitable Zazzle Gallery.

In association with Zazzle.com

Why Zazzle?

I have been using Zazzle for almost five years now and am thrilled with the results. Zazzle allows artists like me to upload their artwork and create products like Postage Stamps, Cards, Mugs, Mouse Pads, Ties, Buttons, Magnets, Hats, Stickers and Key Chains.

Zazzle is called a Print-on Demand company which means that you don't have to retain a stock of products to be in business. You simply upload a digital image made with software like Corel (my favorite) or Adobe. You can also scan your original artwork as well.

After you upload your image to Zazzle, select a product, size or customize with text, then post for sale in the public marketplace. It's that easy. People can then purchase your work online. Zazzle prints, ships and deals with the customer service. You collect a royalty of 10%-99% on the sale (you set the Royalty amount).

Listed below are the Top 10 Tips that have made my Zazzle Gallery a success. I hope you find them helpful. Also don't forget to add your Zazzle Gallery to the list below!

Get the FAQ's about selling on Zazzle!

It's fun and easy to get started.

Zazzle FAQ's
Learn about selling on Zazzle!

USA TODAY Zazzle Visit

USA TODAY Zazzle Visit | Talking Tech | Jefferson Graham
by talkingtech | video info

43 ratings | 16,266 views
curated content from YouTube

My Zazzle Galleries!

D & D Art Studio on Zazzle
I Specialize in Original Digital Computer Art & Photography. I offer a huge variety of items including digital art, kaleidoscopes, fractal art, stained glass window art, rainbow art, photography, baby, wedding, graduation, birthday and holiday items. All of my items are fully customizable. Add your own text to cards or a name to a mug.
Just Parties: Home: Zazzle.com Store
Just Parties features a comprehensive collection of party products. Birthday, Holiday, Invitations, Wedding and more!
The Model Train Station: Home: Zazzle.com Store
Featuring Model Trains gifts, t-shirts, postage stamps, cards and more.

Tip # 1 - Be Creative & Organized!

Family Reunion Invitation Greeting CardThere is nothing worse then a boring unorganized gallery. Upload your own logo and color coordinate your page with you logo.

Organize your products by theme (Baby, Wedding, Photography). Don't put all of your work into one category. It makes it really hard to search for products. Also use subcatagories (Aprons, Buttons, T-Shirts).

Tip # 2 - Open an Associate Account

Stained Glass PostcardsThis just in!
Visit the New! Zazzle Seller Incentive Program
to learn how to make even more money with Zazzle!

An Associate Account will allow you to earn an additional 15%-32% when you link customers to Zazzle through your website, blog, MySpace, Squidoo, etc. Plus get Volume Bonuses!

An Associate Account can be a powerful tool.

Zazzle Store Builder
Zazzle RSS and Google Base Feeds
zBar
Zazzle Bulk Image Uploader
Create-a-Product API
Merch Booth
Merch Store Application
Flash Panel

Tip # 3 - Choose Your Content

Paint Brushes Greeting CardAre you an artist, photographer, painter, graphic designer or all 5? On Zazzle you can be everything.

When I first started doing Zazzle I only did my digital art. Then I realized that I could display my photography and graphics too. Don't limit yourself with one genre. A lot on galleries do focus on one theme which is fine but you can combine themes as long as you stay organized (See Tip # 1)

Most of your business will come from people searching for key words like dog, fractal art or wedding. Once they find your product an see your organized gallery they can search for other items the want. More is better!

Tip # 4 - Quantity = More Profits!

Greetings from Georgia PostcardsZazzle is a numbers game. If you have 10 items you might sell something now and then. But if you have 10,000 items you are going to sell a lot. This is not to say that you should sacrifice quality for quantity, you need both.

The bottom line is the more product you have, the more you will sell so get moving!

Tip # 5 - Know What Product Fits Your Design.

Shells Round StickerZazzle offer a lot of different products. From Aprons to T-Shirts. The key is knowing what to put on each product. A T-Shirt that says "Super Mom" works, but putting that design on a tie looks stupid.

I have started putting art on a product only to realize that the size is not quite right. A round design on a square mouse pad might not look to cool. Also if you are using the Quick Builder customize your design to fit the products.

Also think like a consumer. If you do a line of wedding cards also include the design on postage, postcards and stickers so that they can buy your design as a set. People love matching products.

Tip # 6 - Read & Learn

http://www.zazzle.com/fiber_optic_beads_mousepad-144769383710359279Zazzle offers a really comprehensive and easy to read web site. Read up on how to maximize your gallery. myZazzle has a ton of useful information and tips. Also use the "Help" section to answer basic questions.

Read the Zazzle Blog, Zazzle Tech Blog and Zazzle Contest Blog (See Feeds below) to stay current on the latest Zazzle news.

Tip # 7 - Join in!

Don't Pollute...Keep the World Green T ShirtZazzle is an amazing community or artists and Zazzle promotes this community really well. Click on the Contributor link to see the latest comments made on gallery walls and products. See who the busiest contributors are, who's featured and who has the biggest fan club. It's a great place to meet your fellow Zazzlers and show off your products!

Check out the Zazzle forum too. This is community gathering place and a wonderful place to learn and socialize with your fellow artists.

Tip # 8 - Adjust your royalty amount!

USA Postage StampZazzle now allows you to change your royalty structure. You can now set the amount that you want for your royalty. 10% is the default amount.

Zazzle recommends that you set you royalty amount at 50% or less for products like T-shirts, buttons, mouse pads, mugs, etc. You want to stay competitive but not price yourself out of the market. On posters however many people are setting their royalty rates as high as 90%. Artwork can command top prices especially if you are a well known artist.

You can also change existing royalty settings all at once by following these simple instructions: Go to, My Zazzle, Account Settings, Contributor Information. The set the "Default Royalty Percentage". Check the box marked "Also set all your existing products to this Royalty Percentage?" to change your entire gallery. Click, Update!

You can also over-ride this feature when you create a new item. Say you want everything to be at 15% but have a painting that you want set at 50%. You can just change this at the time you create your product.

Tip # 9 - Choose your model

Boo! T-ShirtYou can now pick which model you would like to have advertise your T-Shirt. Just choose your model under "Apparel Options" when you create a T-Shirt. Try and pick a model that wears your design well!

Tip # 10 - Advertise

Hearts Keds ShoeNow that you have an awesome gallery you need to advertise it and get it out in the public eye. Facebook and Twitter are two of the best places to share your work with friends and family.

Below are some great links to advertise your New Zazzle Gallery.

Where to advertise your Zazzle Gallery

deviantART: where ART meets application!
Art - community of artists and those devoted to art. Digital art, skin art, themes, wallpaper art, traditional art, photography, poetry / prose. Art prints.
Digg
Digg is all about user powered content. Everything is submitted and voted on by the Digg community. Share, discover, bookmark, and promote stuff that's important to you!
Facebook
Sign up for Facebook to see more and connect with Zazzle.
Fine Art America - The Local Fine Art Marketplace
FineArtAmerica.com is the premier internet marketplace for artists, fine art galleries, and fine art collectors! Artists and galleries are able to promote their latest releases and upcoming events. Collectors are able to view our comprehensive art directory and request bids from local galleries.
Foundmyself - Sell art free & buy art.
Sell your art commission free. An online art community with free personal galleries! Post your artwork to the gallery, chat, and wander. Discover useful information and interesting people in our artist message board / art forum.
Gather
Gather is a place to connect with people who share your passions. Let your unique voice shine through the articles, images, reviews, or audio you publish. We'll even compensate you with Gather PointsTM. Rewarded for something you'd do for free -- now that's a pretty good deal.
Pinterest
Pinterest is an online pinboard. Organize and share things you love.
Twitter: What are you doing?
Twitter: What are you doing?
Tumblr
A feature rich and free blog hosting platform offering professional and fully customizable templates, bookmarklets, photos, mobile apps, and social network.
TypePad Blog
Creating a blog is a great way to drive traffic, show off your art and make annoucements! Create Your Blog Today TypePad
Zimbio - The People's Guide to the Web
Our network of public portals are designed to help people quickly get down the learning curve on any topic of interest by seeing what other people are reading, saying, and recommending about the topic.

Zazzle Profits Poll

Loading poll. Please Wait...

Be a ProSeller!

Zazzle ProSellers are the most successful Sellers on Zazzle.

Who are Zazzle ProSellers?
Zazzle ProSellers are the most successful sellers on Zazzle. We are very proud to recognize their contributions to the success of the Zazzle Community and look forward to supporting and accelerating their continued growth and success!

Tools of the Trade!

Here are some of my favorite design tools.

Loading

Sunny Day Messenger Bag by dndartstudio

New from Zazzle!

Zazzle vs. CafePress

Which company do you prefer?

Loading Fetching blurbs now... please stand by

Zazzle

jimbarnes says:

zazzle

vectorland says:

I like Zazzle the most so it gets my vote, but both company's are good.

MaryQuinlin says:

Great information!

AffiliateFury says:

This article is the best step-by-step Zazzle guide I've seen. Way to go RocketMoms! You never cease to impress me. :)

micro164 says:

I prefer zazzle over cafe press but thats just my opinion.

Paula7928 says:

I love your Sunny Day Bag!

bobbala says:

I am new to Squidoo - just learning. Great lens thanks.

khalid2525 says:

can visit my site

http://www.alasifpackages.com/

Holysheepskin says:

Really want to try this out with my own artwork. Have to read more and maybe look at this cafe press others are talking about. Thanks for all the info, have bookmarked for reference.

kievan says:

From the first look, and the fact that zazzle is 6 years younger, and is beating cafepress (according to compete, alexa, quantcast), I'd say they are doing something right.

CafePress

CountrySunshine says:

I've been on CafePress for about 10 years, but haven't sold much. I'm willing to give Zazzle a try to see if they are better!

MillBucks says:

I prefer CafePress since it seems they have a better selection of products.

nelsonkana says:

CafePress

lindseythomas says:

I still prefer cafe press

kerryhrabstock says:

I'm just learning both. So far, CafePress is easier to use on Squidoo. I don't understand how to post products with Zazzle yet. I don't seem to be able to pick and choose and I often get Zazzle products unrelated to my lens. Hmm. Got to continue reading. Thanks for the info.

ladykida says:

To Zazzle or not to Zazzle......good questions!

ProfDrJuan says:

My vote goes to CafePress

shovan16 says:

cafe press id best...

HuntAndFishGuides says:

I'd say neither, but if I had to choose one, it would be cafepress.

tenger says:

never heard of zazzle until today!

 
view all 753 comments

Look What You Can Do With Squidoo!

Pretty cool isn't it!

I created these Squidoo Lenses to promote my Zazzle Gallery. Use the "Text Module" in Squidoo and copy the HTML from the "Build your own Product Link" on Zazzle to create these lenses!
Loading

Other Print-On-Demand Companies

Artist Rising
Artist Rising is a new online community for contemporary artists around the world, providing tools and resources to enable artists to pursue their artistic and professional goals.
CafePress
Shop or Create What's On Your Mind at CafePress.
deviantART: where ART meets application!
Art - community of artists and those devoted to art. Digital art, skin art, themes, wallpaper art, traditional art, photography, poetry / prose. Art prints.
Printfection.com
Design and sell custom t-shirts and promotional products in your own free online e-commerce merchandise store. Better than silk screen printing.
Printpop.com
Printpop.com sells high-quality digital reproduction posters, prints of unknown, undiscovered, part time, hobbyist and student artists.

Quick Product Create

Quick Product Create
Creating multiple products for your friends and family, or to sell, just got a little easier thanks to Quick Product Create! Now you can take your design and create up to 100 products instantly with just three easy steps. Check out the Quick Product Create Tool and get started today creating your products.

“Check out these new products from Zazzle!”

New from Zazzle!

Messenger Bags

Messenger Bags
Take it all with you in the Zazzle and Rickshaw Bagworks custom Zero Messenger Bag! Designed with versatility in mind, this rugged messenger bag features a large compartment perfect for a day at the office (add the optional laptop sleeve) or a bike ride down the coast.
The Doodle Speaker
The Doodle custom speaker is the first speaker that you can design! Upload images, add text, and more! It's lightweight and portable. 100% satisfaction guaranteed.
Custom Wall Art!
Check out Zazzle's five new ways to dress your walls! We've added real professional photography, wrapped canvas prints, standard and custom framing, and a complete makeover of posters tool to make shopping or creating art on Zazzle easy and fast. Shop millions of images from around the world or create your own masterpiece for the perfect office or home decoration. Explore Zazzle's new custom wall art today!

Custom Skateboards on Zazzle

Loading

Zazzle Blog

Get the low down on what's happening on Zazzle!

Loading Fetching RSS feed... please stand by

Zazzle 101 Guestbook

submit

This UpMarket page written by

bdkz

Bonnie is a Community Organizer here on Squidoo.

She manages the Giant Squid VIP Writers program, organizes the Squidoo charity program and is editor...
more »

Deluxe. Remarkable. Creative. Unusual. Successful. Upmarket businesses push the envelope -- does yours?

Connect with UpMarket

This author recommends...

My Favorite Zazzle Tool 

Corel Paint Shop Pro Photo X2 Ultimate [Old Version]

Amazon Price: $37.99 (as of 02/12/2012)Buy Now