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After spending so much time and/or money on designing and building your site, now the real problem comes. It is not enough that you have built a site and just let it hang there. In doing such, its like throwing away the money and time spent on this project to trash. You are done with the easy parts. Yes, you heard it right, those are easy compared to what you will do next.

To be able to get higher traffic, continuous optimization of your pages is necessary. It is done to have high search engine rankings and to have high pr. Here are some suggestions on optimizing a website.

It is beneficial to take all the time that it takes to research for keywords and key phrases for your site. Never use irrelevant keywords moreover do not ?keyword stuff? your meta tags. It has been abused frequently and as a consequence, most major search engine don't give much weight on the meta tags. If found to be in such violation, search engine will penalize your site.

There are many ways to increase your link popularity. One way is to participate in link exchange programs by joining forums. This is the fastest way to do link exchange as long as the members in the forum are active. Just remember to be discrete so that they will not think that you joined to spam. With regards to your link exchange partners, make sure that they are related to your site to avoid being a link farm. If search engines find sites that have nothing in common with the content of your site, they will lower your overall ranking on their search results by lowering your relevancy rate.

Another way is to submit your sites to web directories. Avoid using software that automaticlly sends your site in a weekly or monthly basis. Bear in mind that the sites are being checked by humans and sited that have been submitted multiple times will automatically be disapproved. If still has no reply after 6 weeks, you can send an email to follow up.

The most important thing in link building is to focus on the quality of the sites and not the quantity.