Zoozoo - The Vodafone Star!

The Zoozoo ads started airing during the Indian Premier League (IPL) 2009, a cricket tournament which was started only in the year 2008.

The IPL is already such a rage that Vodafone decided to start airing these Zoozoo ads in between match breaks to maximize its impact.

The Zoozoo concept was created by the team at Ogilvy & Mather (India).

The first thing that comes to your mind when you see them scampering around, is that they are drop dead CUTE!

They are scrawny, white creatures with egg like heads.

They do resemble aliens in a way, don't they ?

- They live a simple life.

- Zoozoos have a language of their own.

- They seem to possess human-like emotions.

- They have very big frowns, smiles and grins.

Yes, they are!

Zoozoos are enacted by a couple of actors! Vodafone needed to produce 30 ads as quickly as possible to be aired during the IPL season (April-May 2009). Animated work would need much time, plus it would involve a lot of money which led them to shoot the Zoozoo ads in South Africa itself where IPL was being held.

These actors were made to wear white body suits (which were made out of a hard material called Perspex) and the Zoozoo expressions were made out of rubber which were then pasted onto their heads. Their body pieces were then filled with foam, providing enough scope for ventilation.

However, the change of expressions on the Zoozoo faces are animated.